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ITV brand refresh

Some ideas to give the ITV channels and brands a refresh

PA
pad
Here are my ideas for ITV2, 3 and 4 promo endboards:

ITV2
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ITV3
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ITV4
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Last edited by pad on 10 June 2020 1:48pm - 2 times in total
lukeshep, W1LL and Groggle gave kudos
PA
pad
Here's all the logos and the promo endboards for all four channels:

*
HD
HybridDaDink London London
Very good! Could you try an ECP, DOG or CITV endboard?
LG
Looking Glass West Country (West) Spotlight
I really like ITV and ITV4, I see what you’ve done on 2, I just don’t know if I like that shape being carried over, I also think the ‘NEW’ doesn’t feel as present as it should, I like the colours though and I like that there’s a uniform with all of them but still individuality. ITV3 is the weakest for me, something about it just feels quite flat and almost like ‘Lorraine’, I still don’t feel that the colours represent that brand fully.

Good work overall though, I agree it would be nice to see you show the presentation for News, Weather and CITV endboards. I’m really looking forward to see what you can do!
DE
deryn STV Central Reporting Scotland
what about itv be
JL
J. Lyric
pad posted:
Here are my ideas for ITV2, 3 and 4 promo endboards:

ITV2
*

ITV3
*

ITV4
*


There's heavy use of ColorTube here, I see

http://www.neogrey.com/portfolio/colortube-font/
boredom_true
NO
NancerOnTheForum Anglia (East) Look East
I feel the numerals next to the logo are too big, try sizing them down a bit.
HD
HybridDaDink London London
deryn posted:
what about itv be

ITVBe is a part of ITV2 in this mock.
BS
BiggieSMLZ Granada North West Today
Very good work so far. Thumbs up Question is; what about ITV Studios (the ITV production arm)?
Ahh, the joys of TV.
BR
Brekkie Wales Wales Today
I think I like. I'm not 100% sold, but it is certainly on the right track. Love the ITV4 logo.
Stay Local. Stay Safe. Stay Alive.
PA
pad
Thanks for all the comments guys! Now onto ECPs.

As part of my rebranding exercise I would be abolishing the black standardised credit style which has been used since forever and introducing a new style. Programme makers would be required to make their own bespoke credits for each show, using a consistent line spacing and font sizing template.

Each show would use the programme font, and a darkened programme-specific background.

ECPs would be consistent across all channels but follow the individual channel promo styling.

Britain's Got Talent credits
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Coronation Street credits
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ITV News credits
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Love Island credits
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ITV ECP
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ITV2 ECP
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ITV3 ECP
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ITV4 ECP
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I have long despised the boring black credits set in ITV Reem as I feel it makes everything too generic, so this would be my vision for it. Of course ITV News/GMB would still use Reem, but other shows would be encouraged to use their programme fonts.
Last edited by pad on 13 June 2020 7:18pm - 2 times in total
DW
DavidWhitfield Tyne Tees Look North (North East)
I think the ITV(1) one in particular looks really slick. I love the show-specific colouring and the sizing and proportions just seem right . This is great work.
Guess who's big in the back time!

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