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Brekkie27,015 posts since 4 Jan 2003
HTV Wales Wales Today
I think you're missing a clear hierarchy between the brands - you have three separate brands if you include the 'TV from the heart' animations, and you don't really know which is of higher or lower importance.

Isn't that kind of the point though. I think both the regional logo and ITV logo, along with the hearts motif, grab your attention more in these than they did in the originals.

And thanks for taking on board my suggestions Whataday - I don't think the HTV Carlton ident looks too bad at all.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
2
Whataday7,173 posts since 13 Sep 2001
HTV Wales Wales Today
I agree with Brekkie that the ITV logo didn't grab your attention in the actual configuration of the Hearts idents, particularly when you consider the dominant role it played in the idents 10 years previously.

I don't see how the heart 'flashes' would be considered a third brand. It is a supporting device that links the ITV brand to the regional identity. That was certainly the point in 1999.
1
Colorband (previously AgainWTheNorth) 210 posts since 30 May 2015
UTV BBC World
I have to say, it's a lot harder than it looks to edit an ident which is based around a transition to a logo which includes a star. Whoever came up with the idea to use HTV's V as a transition point for a heart deserves some sort of recognition.

Just thought of this - why not make one of the points of the star line up with the V and do that for the transition?
Then again, I'm an American - what do I know?
Whataday7,173 posts since 13 Sep 2001
HTV Wales Wales Today
I tried that but the angles of the V are different to the angles of the star. The star that transitions into the HTV logo is actually the Carlton star but you can't really make it out due to its brightness.

Also, fun fact - I've learnt the reason the stars that spin in the background are different to the one in the logo is that the logo version looks very odd in the background.
Interceptor617 posts since 20 Oct 2014
These are really excellent, certainly much better than the mess we ended up with.

I wonder if the HTV logo could be made to work alongside the Carlton star? In my head it doesn't work.
1
Stuart6,513 posts since 13 Oct 2003
Westcountry Spotlight
Had to wait in for a delivery this afternoon and as it was via Yodel I ended up with a lot of time on my hands.

I have to say, it's a lot harder than it looks to edit an ident which is based around a transition to a logo which includes a star. Whoever came up with the idea to use HTV's V as a transition point for a heart deserves some sort of recognition.

I'm not sure whether it would look right, but is there any way of doing a sequence where the 'Carlton Star' remains on the HTV logo, either in the upper part of the V, or to the top/right of it?

Very nice mocks. Thumbs up