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Whataday7,485 posts since 13 Sep 2001
HTV Wales Wales Today
A lot of recent discussion in the main forum has got me looking at the ITV Hearts idents.

They were fairly well executed as pieces of film/music, but most agree that they were let down by the ending, and placement of the regional logos. I think this extends to the initial (more popular) batch that never made it to air.

So I've decided to have a play around to see if there is a better way to present the Hearts ident, and this is my first attempt.

Please note, I am not presenting this as a final ident by any means, and it would be good to get some constructive comments about where the logos should be placed by means of improvement.



It is based on the far better initial concept but also utilising the spinning hearts at the end.
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Colorband (previously AgainWTheNorth) 212 posts since 30 May 2015
UTV BBC World
I like it thus far; the spacing between the logo container and the hearts/ITV logo is perfect, and speaking of the container, it seems to have enough space for everyone's logo and still be visible! And it doesn't even need text; which is good, considering some of the companies and their logos...
Then again, I'm an American - what do I know?
Whataday7,485 posts since 13 Sep 2001
HTV Wales Wales Today
I'm going to try a few other stations tomorrow. I'm thinking certain regions could get away with not including text such as Granada, Yorkshire & Tyne Tees... Perhaps stations like Border and Meridian would require text as the logos have generally been used alongside text in the past.
Michael3,988 posts since 5 Sep 2005
Hmmm..... not sure. If the hearts idents were about dual identity, this almost says triple identity to me. You haven't ended up with a coherent end-point as much as a piece of abstract pop art. Where is your eye meant to look? You have two logos which are prominent enough to be both gauged as the main logo, and a box containing numerous flashing images which although they all make hearts, what do they mean in the context of the ident? At least the short films used in the actual idents resolved to a heart shape, which made a sort of sense. You can see why these concept films were ditched. Also you have no real connection between the opening bit of the ident and the second part.

None of this is really your fault though - you've tried to fix the unfixable. The ITV Hearts ident were the nadir of TV presentation, and no amount of jiggery pokery will fix them. Kudos for effort though.
1
Whataday7,485 posts since 13 Sep 2001
HTV Wales Wales Today
I guess the whole issue is, an ident is meant to identify one brand, so you're never going to win when you throw two into the mix.

However, I have done some others:




And, LWT always having to be different, I've had a play around to try and fit it in with its (imo far superior) 1996 colour scheme)

1
Michael3,988 posts since 5 Sep 2005
I guess the whole issue is, an ident is meant to identify one brand, so you're never going to win when you throw two into the mix.


Depends how the ident works. Look at the 1989 ITV corporate ident. That started with the regional logo and ended with the national logo. Perhaps you could flip that on its head - start with the itv logo and end up with the regional logo.
Brekkie27,363 posts since 4 Jan 2003
HTV Wales Wales Today
Still baffles me how anyone thought it was a good idea to drop the soundtracks used on these versions for what we ended up with, although I can understand why the endcaps were changed to something a bit simpler.

As for these though a perfect compromise of how these originally ended and what we ended up with, with the regional logo, heart logo and ITV all prominent but not fighting for attention. My only criticism is with so much space for the regional logo with it not animating it does look very much like it's just slapped on. Obviously these are only to show us the idea but less 2D, less static, versions of the regional logos might make the difference.

On the whole though quite impressive and I do like mocks like these which are looking to improve on established designs rather than just pointlessly recreate them. If you do get sidetracked one day Whataday it would be nice to see if you could improve on the endcap used when HTV got the Carlton idents - always felt they could have done something much better than just cut to the blue hearts backdrop.
Shouldn't that have been posted in the "John Logie Baird has Invented Television" thread?
1
Whataday7,485 posts since 13 Sep 2001
HTV Wales Wales Today
It's quite tricky to know how to animate the logo without it being too over the top, but I've had a go, and put some Gs circling the hearts in the background too.



I have tried to recreate the Carlton stars with a white HTV logo overlaid in the past, it just doesn't look right. I'll explore some options when I've got some free time.
1
Whataday7,485 posts since 13 Sep 2001
HTV Wales Wales Today
Had to wait in for a delivery this afternoon and as it was via Yodel I ended up with a lot of time on my hands.



I have to say, it's a lot harder than it looks to edit an ident which is based around a transition to a logo which includes a star. Whoever came up with the idea to use HTV's V as a transition point for a heart deserves some sort of recognition.
2
harshy5,405 posts since 24 Mar 2001
Hmmm..... not sure. If the hearts idents were about dual identity, this almost says triple identity to me. You haven't ended up with a coherent end-point as much as a piece of abstract pop art. Where is your eye meant to look? You have two logos which are prominent enough to be both gauged as the main logo, and a box containing numerous flashing images which although they all make hearts, what do they mean in the context of the ident? At least the short films used in the actual idents resolved to a heart shape, which made a sort of sense. You can see why these concept films were ditched. Also you have no real connection between the opening bit of the ident and the second part.

None of this is really your fault though - you've tried to fix the unfixable. The ITV Hearts ident were the nadir of TV presentation, and no amount of jiggery pokery will fix them. Kudos for effort though.

I am gonna say Whataday deserves a medal, they are excellent, the layout is very good and tells me the region is part of the ITV network with the heart device.
VMPhil7,467 posts since 31 Mar 2005
Granada North West Today
I think you're missing a clear hierarchy between the brands - you have three separate brands if you include the 'TV from the heart' animations, and you don't really know which is of higher or lower importance. With the 1999 idents that went on air, there is a clear hierarchy of the regional name and logo being more important/bigger than the ITV logo, but the box that surrounds the regional name - connected to the ITV logo - indicates that its part of the ITV network. (If all that makes sense).

Here you have the 'TV from the heart' animations and the ITV logo on one side, and the regional logo on the other. They're all separate and there's no indication that HTV is part of ITV, or ITV is part of HTV, or ITV is part of the "Heart Network" etc etc.

It just goes to show of course what a tough time the people in 1998/9 had trying to integrate all of these completely different regional designs with the ITV logo. What we got was a compromise but the best compromise, and I guess looking back it's inevitable that a single ITV(1) brand was the only logical next step.
Mr Kite828 posts since 15 Aug 2007
Granada North West Today
They're very good. I will say though that although the orignal 1998 music is superior to what we ended up with, I feel it doesn't work so well with the end board and spinning hearts. The music's far too upbeat and dynamic while the hearts spin rather serenely. Whatatday's designs remind me a lot of GMG North's aborted rebrand, or the Yorkshire local idents 99-02 (plus Christmas '99).

By the way, Whataday, what software are you using?