Thanks for your comments, my apologies for not more clearly explaining the concept...
From what I am understanding, you're creating a set of idents for ITV to either replace the current set (ITV Creates) or to try and recreate them? Please do correct me if I am wrong.
The project is titled ‘ITV Creates’ and I wrongly assumed that everyone would understand what that meant, but to be clear… this how ITV describe what 'ITV Creates' is:
“Every week new idents will be showcased, with a different interpretation of our logo created by a wide range of British artists. All of the work is influenced by ITV, our programmes or the artist’s personal relationship with ITV and television itself.”
My personal relationship with ITV began when it was a network of regional companies all with their own logos and idents. I loved all the different identities and the fact that they indicated the programme i was about to watch was being beamed from wherever the company was in the country. ‘History in motion’ (for that is the title of this project) beams interpretations of some of those idents on to the modern day ITV logo. The historical identities are in the background, with ITV standing out, basking in its history.
I have to ask myself, "could I see this on television?" and the answer, in this case, would be "no". It looks to me more as if the type of thing you have created may have been an example played to ITV to sell them the concept of ITV creases, rather than as a finished product, a bit like a moving mood board.
There is no doubt that it looks pretty challenging to have created what you have and I know that I wouldn't even know where to start if I was trying to recreate it but while it is tough, from my point of view reminds me of a more advanced (moving) version of something created in Google Sketchup.
I mock purely for my own and other TVForumers' enjoyment and amusement. Sadly, I have neither the money or resources to carve an actual 3d logo, hire a studio, equipment and crew to create a ‘tv ready’ version of this concept. So rather than not try I used the resources available to me.
I may be completely missing what you are aiming for with this design and therefore viewing it from the wrong perspective but I don't really think this is good enough to be shown on television or as good as the ITV Creates idents we have to date and so can therefore only give it a 3/5 at best.
You are, of course, fully entitled to your opinion. Thank you for taking the time to post your views.