The Gallery

ITV Brands

(November 2019)

DW
DavidWhitfield Tyne Tees Look North (North East)
There must be five or six different fonts here. I'd aim for more consistency, personally. Nice start, though.
Guess who's big in the back time!
LE
Lee Anglia (East) Look East
I get why the branding seems inconsistent, I'm trying more to create consistency across genres rather than channels. Not all of these logos are necessarily channels, Buzz could be a showbiz update like FYI Daily. ITV Cinema/Drama would likely be a sting that plays before movies or dramas on all channels.

With the fonts, ideally I would have additional fonts based on the main ITV Reem font, i.e. a condensed version, a serif version, a rounded version etc. BBC and Sky already doing that. You could still do different fonts for the logos but use ITV Reem on everything else, see ITV2/Be in the video.

I did do a logo for CITV, but it's just 'c' attached to 'itv' in the same font style, haven't gone any further with it yet.



Someone asked about font names:

Buzz/Be - Magallanes ExtraBold
Drama/Cinema - Eldwin Script Heavy
Sport/Box Office - Rift
Weather/News/Life - Geomanist
Graphic & Motion Design | Twitter | YouTube
BA
Ballyboy UTV Newsline
the itv cinema sting reminds of the 2006 drama premieres
BR
Brekkie Wales Wales Today
Looks good but you need to change the news font - just lets everything down.
Stay Local. Stay Safe. Stay Alive.
LY
Lynetwork Tyne Tees Look North (North East)
I LOVE the animation on the ITV2 sting.
PP
PatP (previously SaturdayTakeaway) STV Central Reporting Scotland
I love it!
Lee posted:
This is based on the idea that there would be 4 or 5 main ITV brands each with their own collection of sub brands. For example ITV4, ITV Sport and ITV Box Office all tie together with a similar sporty feel. These may require some imagination, but could be starting points for further mocks.

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