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Lee1,512 posts since 16 Sep 2003
Anglia (East) Look East
This is based on the idea that there would be 4 or 5 main ITV brands each with their own collection of sub brands. For example ITV4, ITV Sport and ITV Box Office all tie together with a similar sporty feel. These may require some imagination, but could be starting points for further mocks.

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Graphic & Motion Design | Twitter | YouTube
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ittrgrey353 posts since 30 Sep 2017
I like it, and could definitely see this in use on screen (well done) though I think that the camera lense used for ITV Cinema looks too similar to the current Sky Cinema identity, which also features a camera lense.
JetixFann450613 posts since 25 Mar 2013
STV Central Reporting Scotland
Yeah, I definitely think something like this may look even better in motion. These ideas are pretty great and do sound like things ITV would do. I think it's definitely a good starting point so far. Like everyone has said, maybe improve on the news and weather graphics, but the rest of it could have tweaks here and there.

4/5.
Do you even read these?
PFMC841,617 posts since 28 Feb 2013
UTV Newsline
They look nice but not a fan of the supporting fonts. ITV spent a lot of money to have Reem created and made it their official corporate font, I doubt they would drop it for channel logos. I would perhaps change them to Reem and work from there.

Also, do ITV have enough reality and entertainment content to spread across two channels for US and UK reality/entertainment? There are enough channels repeating the same small pool of programmes as it is, I don't think it can be spread any thinner.
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Brekkie gave kudos
JK081,441 posts since 20 Feb 2011
Granada North West Today
They look nice but not a fan of the supporting fonts. ITV spent a lot of money to have Reem created and made it their official corporate font, I doubt they would drop it for channel logos. I would perhaps change them to Reem and work from there.

Reem would suck the life out of the entire concept. ITV already use alternative fonts for ITV Be and ITV Box Office, so it’s clearly not something they’re set against.
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DeMarkay gave kudos
AaronLoySalvador1 post since 8 Nov 2019 new member
London London
This is based on the idea that there would be 4 or 5 main ITV brands each with their own collection of sub brands. For example ITV4, ITV Sport and ITV Box Office all tie together with a similar sporty feel. These may require some imagination, but could be starting points for further mocks.

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This is cool!