ITV 2020 Rebrand Project

I think a good idea would be doing some idents for the other channels than ITV One. Also I’d like to point out that the “five” part of the ITV Five logo looks like the 2002-08 Channel 5 logo. On another note I’d tweak your DOG and move it into the corner more while still adhering to the safe area.

I’d also like to see some of the ITV News branding.

Cheers, TVVT.

Hi,

Thanks again, I had another ident design idea for One which I can adapt for other channels as I think Choose Your Idents would work best just on One. Yeah the f and the I are similar to the old Five logo. I’m also going to sort out the DOG in the next edition of my mock

P.S I have done an ITV News rebrand very recently on The Gallery - it would be very similar just with the new branding DOG

Your idea for Six as channel more aimed at families has definitely been incorporated into what I'm working on currently - not sure on where to go with CITV because I want it in the lineup but I'll figure it out eventually

Okay so having read the feedback about getting rid of CITV altogether and my own thoughts, I've decided to switch ITV Six round a bit so that the CITV brand still features, just incorporated into Six. littleBe is a similar story too. More info about the channel itself on the image:



Moving onto idents, I like the idea of Choose Your Idents for solely ITV One. However, during the design stage of the initial edition of my mock, I designed another very very different ident style that is either love or hate I think. It's all the programme names which would animate in some way around the big channel logo in the centre. As I originally intended it for One, I've still only got that image, but if people like it and think it's an okay design, I'll tweak it for the various other channels.



P.S If you'd like to see a logo for CITV let me know but for now I've left it as it would just be the C outside the logo with the word ITV in the rectangle itself.

The alternate ident for ITV One would work well as a generic ident maybe before the news or at the end of a channel promo showcasing the programmes, it would also make a good breakbumper! Keep up the great work

No and no. Awful idea and awful concept. Sorry but not finding anything positive at all to say here and I don't think you're experienced enough yet to try a full scale rebrand like this.


I'd say strip things back down to basics and concentrate on one channel. Have a purpose for changing things - at the moment ditching the numerals for words (in a weak thin font) and axing brands like LittleBe and CITV for "ITV Six" are just not coming across as a good idea at all - you need to sell it to us better.

Also everything is coming across very much as a PowerPoint slide, not something you'd see on TV. You need to sort those basics out and get the simple things right.

Ok so about the 'not experienced enough', just because I've only posted 3 or 4 mocks on this forum doesn't mean I've only ever made 3 or 4 mocks - in fact there's so so many that I'll probably never post but I still spent as much time on them.

Secondly, if you read my in-depth explanations for everything I do, I try my best to explain why I'm changing that certain aspect of the channel / rebrand. Another one of your points that made little sense to me was saying I was "axing" the CITV and littleBe brands which had you have read my graphic about ITV Six, it explains neither CITV nor littleBe are going anywhere, they're just being incorporated into one channel - their actual brands staying in use (names, colours etc)

Not used PowerPoints for any of my mocks, but I can sort of get where you're coming from, except I didn't want to risk trying to make motion graphics and them looking bad and it bringing the whole rebrand down with it. From others' constructive feedback, I definitely did try getting the basics right (e.g. sizing, colours, safe areas) so I also don't get this point much.

As much as I appreciate that a lot of time went into this, I really can't see it working on screen - it looks too bright and there's no consistency to fonts or positioning. 1/5

Nobody is going to read that wall of text, with stuff just thrown around to fit into the image size you decided on before you thought about the content. Can you really imagine any company or organisation (above a village hall homegrown tomato club) putting out an explainer that looks like that? Would you read it? Why are you using so many font sizes - the little be explainer is a different size to the CITV explainer? What's going on with the paragraph alignment - some are centred, some are left, and I'm not actually sure what's going on with the little be paragraph. Why is nothing lined up with anything else? What's the title of the page? The list goes on.

Good design engages people and almost forces them to read and understand things. Bad design, which both of those slides are an example of, just get glanced at and moved on from. If there's no structure to an image, you have no where to start, and if you do start reading and it feels like you've joined in the middle, you give up and look at something else. You never actually take in what has been written.

I have to agree with others that the slide simply doesn't work. The amount of text would be unreadable in a span of 10-15 seconds depending on the length of the ident and plus the logo would be lost out in the wave of titles in the same colour. All of those titles could've been used in a promo where they simply zoom out and fade with the reveal of the new ITV One logo but simply slapping them with the ITV One logo in the middle just seems carthartic.

As for ITV Six, I'm not a fan of the name but the concept of the channel doesn't sound as bad as I thought it would be. Six just doesn't seem identifiable to anyone, I think you could simply call it ITV "Family" as you want to turn the network into something everyone can enjoy, sort of like the American networks Discovery Family and the old cable channel Fox Family. The only issue is finding programming suitable for the network. Yes, it'll mostly be children's content by day but what about the family programming? Will it simply be repeats of older ITV Saturday night programming? Or will it clash with ITV's main programming, which targets everyone? The ideas here are smart, but I'm not sure how they'd logistically work with the audience.

Ok...
1/5

What a waste of pixels that comment is. Maybe give some reasons you don't think it's especially good? Constructive criticism? Anything useful at all?

I'd say, Owen, that I can see where others are coming from in terms of consistency (or a lack thereof). The alignment of the text in the 'itv six' explainer is a good example. Some left, some right, some centred, and all at different weights and sizes. Try to stick to a consistent style, e.g. all text will be left aligned with ITV Reem Thin for the main body and ITV Reem Medium for the headings, etc etc.

I would also add that my previous comments about everything being rather busy seem to still be the case. Let the viewer read what you want them to read, Make it obvious what you're conveying. Keep it a bit more simple and more concise. Give everything room to breathe instead of trying to fill every inch you've got. Too much at once and people go 'Jesus' and don't even attempt to read through it all. Less is more.

The ideas aren't bad, you're just falling down a little on the presentation, but this can be fine-tuned.