ITV (2013-Present) Ident & Presentation Mocks

*UPDATED 4K RENDER VERSIONS*



Better Picture Quality. In Native 4K, Not Upscaled 4K.

I remade them and render them to Native 4K.

I have also remade the graphic-only idents in 4K Native.

Does rendering in 4k improve the content of your mock? Very few people are going to be seeing it in 4k.

It can. Taking advantage of the latest picture quality can work if you make good content. Never blame your tools. What comes out is only as good as what is put in.

OK Everyone, I have read your comments and have worked on the bevel, pace of colour-switching and blurring of footage. I am focusing on what's in front of the glass window in this ident. Oh, and I've changed the music (out of personal choice, not copyright).
(Native 4K)

It's a lot better but I still think the colours change too quickly and the footage is too shaky. I think you might be better doing something on the same level not looking down or up. Look straight forward, left or right. It's getting there though. Keep working at it and don't give up

I reduced the bevel.

Personally all i see a change in is the bevel which in all honesty is still too much and the footage is bad and the pace moves too quickly. I think you have tried to make this better but I think you need to pay more attention to the originals.

That's not what they were talking about.

Are you talking about the footage?

No no no.

I want you to really look at this ident:



Note how the footage is taken. There is little to no movement in the camera - all the camera does, in the whole 30 second ident, is pan to the right no more than about 20 centimetres. There is movement ELSEWHERE in the frame: there are people wobbling with the bus, and that man is sitting down. But you seem to be doing the reverse by moving the camera far too much. Not to mention that what's in the scene isn't particularly nice either...a smudged window looking down onto a street?

Now look at this other example.



There is a bit more movement in this one, but the movement is smooth (it takes literal seconds to apply a stabiliser in editing) and the camera is very 'tightly' focused on one thing, which is the cake. There is a lot going on in the frame which makes it visually interesting without the camera having to move a whole lot.

Please please take a look at some idents and try and note their key properties that make them so clearly ITV idents. Despite what you might think there has been more thought put into these than just "let's grab a camera and film a whole load of random stuff" which unfortunately is what I see in your mock.

I can see you improving but please now focus on the actual quality of your footage. Video quality is not an issue, I'm not telling you to go and buy a new camera or anything but plan what you want! You could even storyboard it, but there needs to be more thought put into the actual footage now.