Actually, I’m A Celeb has had four logo changes/brand refreshes.
2003 - 2004
2005 - 2006
2007 - 2008 is the same as 2005 - 2006 but slightly altered
2008 - present
So your claim that it “hasn’t really had a new look since it started” is absolute balderdash.
Also, the fonts you’ve used, the sizing of the logo, the mix of upper and lowercase and the gradient and colouring are absolutely awful.
At least if you’re gonna develop a brand refresh, look at what works well and what doesn’t. I’m A Celeb Australia and Chris and Julia’s Sunday Night Takeaway have developed their own identities whilst retaining the original brand throughout.
This is very poor.
You need to go back to the drawing board.
However, welcome to TV Forum. You’ve got a lot to learn my friend.
Last edited by DeMarkay on 27 November 2019 8:22pm - 3 times in total