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Owen A15 posts since 27 Nov 2019 new member
Granada North West Today
I thought it would be fun to rebrand I'm a Celeb as it hasn't really had a new look since it started. I also don't really like the font of the 'Get Me Out Of Here!' on the actual programme so I changed that too. In this redesign, I went for a more flat look rather than the actual realistic 3D jungle style as I thought it was a bit easier to read and looked more modern.

Hope you like Smile

The new logo:

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Here is the slide shown when voting for trials begins:

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Here is a LIVE concept shown between the VTs

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Comparison to original;

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DeMarkay593 posts since 29 Oct 2015
London London
Actually, I’m A Celeb has had four logo changes/brand refreshes.

2002–2003
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2003 - 2004
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2005 - 2006
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2007 - 2008 is the same as 2005 - 2006 but slightly altered

2008 - present
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So your claim that it “hasn’t really had a new look since it started” is absolute balderdash.

Also, the fonts you’ve used, the sizing of the logo, the mix of upper and lowercase and the gradient and colouring are absolutely awful.

At least if you’re gonna develop a brand refresh, look at what works well and what doesn’t. I’m A Celeb Australia and Chris and Julia’s Sunday Night Takeaway have developed their own identities whilst retaining the original brand throughout.

This is very poor.

You need to go back to the drawing board.

However, welcome to TV Forum. You’ve got a lot to learn my friend.


0/5
Last edited by DeMarkay on 27 November 2019 8:22pm - 3 times in total
LondonNewsBites48 posts since 30 Oct 2019 new member
London London
I thought it would be fun to rebrand I'm a Celeb as it hasn't really had a new look since it started. I also don't really like the font of the 'Get Me Out Of Here!' on the actual programme so I changed that too. In this redesign, I went for a more flat look rather than the actual realistic 3D jungle style as I thought it was a bit easier to read and looked more modern.

Hope you like Smile

The new logo:

*

Here is the slide shown when voting for trials begins:

*

Here is a LIVE concept shown between the VTs

*

Comparison to original;

*

That is awful.

1/5 though. Good effort!
I want idents that are Onenessless
Owen A15 posts since 27 Nov 2019 new member
Granada North West Today
Thanks for feedback everyone! Sorry for my knowledge mistake about the rebrands- I didn't realise it had previously been refreshed. I'm now working on a second version which will hopefully look better and a bit more "I'm a Celeb"-y. Also big thanks to DeMarkay for the extra inspiration
1
DeMarkay gave kudos
Owen A15 posts since 27 Nov 2019 new member
Granada North West Today
Here is my updated logo - I'm open to new feedback before I redesign the LIVE slide and voting screen.

I changed the whole structure of the font, the only thing that hasn't changed it the colour scheme. I changed 'celebrity' to a Hollywood font and made the whole logo arc. Hope you like Smile

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