I'm A Celebrity...Get Me Out Of Here Rebrand

I thought it would be fun to rebrand I'm a Celeb as it hasn't really had a new look since it started. I also don't really like the font of the 'Get Me Out Of Here!' on the actual programme so I changed that too. In this redesign, I went for a more flat look rather than the actual realistic 3D jungle style as I thought it was a bit easier to read and looked more modern.

Hope you like

The new logo:



Here is the slide shown when voting for trials begins:



Here is a LIVE concept shown between the VTs



Comparison to original;

Sorry, but there's no comparison. The original is far far superior in every way.

Actually, I’m A Celeb has had four logo changes/brand refreshes.

2002–2003


2003 - 2004


2005 - 2006


2007 - 2008 is the same as 2005 - 2006 but slightly altered

2008 - present



So your claim that it “hasn’t really had a new look since it started” is absolute balderdash.

Also, the fonts you’ve used, the sizing of the logo, the mix of upper and lowercase and the gradient and colouring are absolutely awful.

At least if you’re gonna develop a brand refresh, look at what works well and what doesn’t. I’m A Celeb Australia and Chris and Julia’s Sunday Night Takeaway have developed their own identities whilst retaining the original brand throughout.

This is very poor.

You need to go back to the drawing board.

However, welcome to TV Forum. You’ve got a lot to learn my friend.


0/5

There might be a reason why it hasn't rebranded since launch... The original still looks great 18 series on.
Your rebrand looks like the sort of thing they'd come up with if the show had been "bought back".

It rebranded around 2008 I think to the current look.

In fact, Germany still uses the original branding designed in 2002, using the 2005 titles as inspiration:

That cast list sounds like its from a dodgy porn movie.

The sort of thing you could've gone for, it's not the finished article but it's a starting point:

That is awful.

1/5 though. Good effort!

Thanks for feedback everyone! Sorry for my knowledge mistake about the rebrands- I didn't realise it had previously been refreshed. I'm now working on a second version which will hopefully look better and a bit more "I'm a Celeb"-y. Also big thanks to DeMarkay for the extra inspiration

Dosent look that nice.

Here is my updated logo - I'm open to new feedback before I redesign the LIVE slide and voting screen.

I changed the whole structure of the font, the only thing that hasn't changed it the colour scheme. I changed 'celebrity' to a Hollywood font and made the whole logo arc. Hope you like