Thanks for the comments. The clock is always married to the logo and I wanted to break that up. I wanted the logo to stand on its own without anything attached to it. It's a good idea to have the clock and logo in the same place and alternate when a strap comes on, whether they'll be brave enough to do that is another question. I initially started this mock with an analogue clock in the teardrop. Perhaps I'll work on a version 2 at some point.
I have something else. I wasn't overly impressed with the little bumper they've been using on their website - mainly the rings. The impressive backdrop doesn't fit well with the flat, bright rings pulsating from the logo. I felt the rings could interact with the imagery somehow.
I've produced an ident using a London skyline video from youtube (http://www.youtube.com/watch?v=pv5RrcVe2wY
). I altered the original video slightly, a bit of recolouring, reversed it (for the hell of it), enhanced the horizon and added a bluer, clearer sky to better match the real ident. Then for the logo animation I've changed the rings to be more transparent, or glassy, or a little more ITV. The rings don't obscure the view as much, but they're still there.
Oh, and I can't do a mock without a lens flare!