The Gallery

GMB at TVC

Three colour ITV (January 2019)

PI
pip2 Meridian (South) South East Today
Hello,

I'm afraid I find the current GMB titles a bit of a mishmash. Too many tweaks have weakened the original concept of a dramatic aerial arrival into the studio. I don't think the Thames footage and the recently tacked-on TVC footage work well along side each other, it doesn't flow.

As I neither own a drone or have a team of legal experts on retainer to get me off of any charges that might ensue from flying one over TVC, I've used footage from a promotional video (advertising the apartments) to illustrate how I'd go about updating the opener with actual early morning shots.

I'd also change the structure of the voiceover to
"DATE, You're watching ITV, live from Television Centre in London. This is Good Morning Britain" PAUSE FOR FOUR NOTE CLARION "With NAME and NAME"

AG
AxG Yorkshire Look North (Yorkshire)
Actually impressive, even with the promo footage, some irks for me are the small gradients on the ITV logo, and the fact it forms backwards, even though the former ITV form-up is no longer used now.
BR
Brekkie Wales Wales Today
The logo is an improvement but the vertical stripes still look cheap and far too fussy- even your skills can't solve that.
Stay Local. Stay Safe. Stay Alive.
PI
pip2 Meridian (South) South East Today
AxG posted:
Actually impressive, even with the promo footage, some irks for me are the small gradients on the ITV logo, and the fact it forms backwards, even though the former ITV form-up is no longer used now.


Thanks. I was keen to emulate the 2019 style of the logo forming backwards in the endboards and bumpers, but the manner in which that happens didn't really work as an ident, so went with a 'swipes right' option instead.
UB
UBox Tyne Tees Look North (North East)
The way you've managed to make it look like the logo forms up out of the donut in the building is outstanding. Not that we'd expect much less from you pip2! Razz

I agree that the ITV logo formation may look better the other way around and I would like to see a version with the full titles too but apart from that this is absolutely superb!

EDIT - Only other thing I'd say is that I've just tried saying your changed script and its quite a lot to cram in before the clarion call!
SP
Spencer (previously Spencer For Hire) Yorkshire Look North (Yorkshire)
Great work as always, Pip.

I love that the top of the hour sequence is at 7:04 in particular. Laughing
AJ
AJ London London
Brilliant.

Somebody show this to Erron Gordon
UB
UBox Tyne Tees Look North (North East)
Great work as always, Pip.

I love that the top of the hour sequence is at 7:04 in particular. Laughing

7.11 seems to be the new norm for the TOTH news
JU
Justin World News
As nice as it is, I feel it's a bit TVC-centric.

In all honesty, the outside of the building isn't particularly endearing or exciting; part of what makes the Breakfast Salford shots (sort of) work is the ability to do angles with the Manchester waterway in view -- this is just some angles of a pretty average West London.
Last edited by Justin on 15 January 2019 8:34am
New Zealand isn't that far away!
JB
JasonB London London
How was the clock made?
Have you washed your hands?
ST
Stuart West Country (West) Spotlight
Fab, as always. Very Happy
MR
mr_vivian UTV Newsline
Great work! I love it.

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