The Gallery

Daybreak

(March 2011)

MW
Mike W London London
Well, another Daybreak mock is upon you, but I have changed a few things!

I was never a fan of the real Daybreak logo, I thought it was vile, so I addressed that first. I looked at the typography and thought it suggested dumbed down content, I wanted a humanist replacement and I found it. I recently downloaded the Ubuntu family of fonts and thought it suited the logo and on screen graphics to a tee, so I designed some early tests around that.

Next I looked at the Daybreak on screen graphics, I don't like Neo Sans when used for bodies of text, fine in logos, but Daybreak use it a lot and sometimes can be hard to read in a hurry. I looked again at Ubuntu and saw it was aesthetically pleasing and easy to read. I then looked at shapes, I found Daybreak's OSG to be bland, uninspired and looking like a Powerpoint autoshape, so I looked at shapes and had a look at some existing title sequences and found the diagonals used in the BBC London titles of 2005 to be most pleasing with the new logo I had designed.

I hand drew some early concepts out (no images, unless you want to see them) and looked for efficient shapes that looked nice and managed maximum information output, I integrated these into my on screen clock and aston designs, I also used them in the headline transition.

Having worked with the shapes above I then started playing around with some square objects in 3D space, adding a light and working with transition effects. I made the square objects into purple glass objects and choreographed a camera sequence about them, there was some VT amongst the forest of glass panels but this caused issues near rendering. I did have a rough title sequence but that is not ready yet, I have however, completed my title endboard and intro sequence which will be after this long winded text post.

Video:



Sorry about the wait and the long winded post!

Please provide constructive feedback and potential improvement ideas below. Thanks for watching and reading
Last edited by Mike W on 21 April 2011 2:48am - 4 times in total
JK
JK08 Granada North West Today
Was Channel 5's The Vanessa Show your inspiration by any chance as your designs are very similar!? Confused
MW
Mike W London London
JK08 posted:
Was Channel 5's The Vanessa Show your inspiration by any chance as your designs are very similar!? Confused


No, not really. Not even seen that show, TBH.
JA
james
The video only works for me for a few seconds but from what I can see it looks superb! I especially like the remixed music and the new clock. The only thing I would change would be to hold on the logo for a few seconds before showing the headlines as it goes a bit fast. Still a brilliant mock though!
JO
Joe
I have the same problem as the poster above - but I love what I've seen so far. When I can see the whole thing, I will post a proper review!
VM
VMPhil Granada North West Today
He didn't render the whole thing. If you look on the video comments Mike explains:

Quote:
[Because] if I had gone beyond there my computer would have died! I will try and set it to render something overnight this evening, make it the intended length.
JO
Joe
Oh sorry - didn't see that no. Well, I'm sure I will write a better comment later. Wink

18 days later

MW
Mike W London London
I would be continuing with this, however, I deleted the .aep file. So I'll have to restart!
JA
jamiehotrocks Granada North West Today
Yes please do, really looking forward to seeing it, I like how the clip starts above and think it could be great!

43 days later

JK
JK08 Granada North West Today
I hope by deleting the video, you're is making way for another?
I would love to see a complete version! Very Happy
Last edited by JK08 on 7 June 2011 4:37pm
MW
Mike W London London
JK08 posted:
I hope by deleting the video, you're is making way for another?
I would love to see a complete version! Very Happy


No, I deleted a few videos because I was having account troubles! I'll try making another at a later date

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