Channel 5 - Brand refresh 2020

Hi all,

Well it's been another week and another quick 1-hour challenge giving the Channel 5 branding a little freshen up to bring it into the modern logo design era! So rather than re-inventing the wheel, I've remade a nicer and simpler geometric version of the number 5 (and yes I know it's only in 3 pieces but is the Channel 4 logo in 4 pieces? No.)

Also, I wanted to choose some vibrant colours for each of the channels/brands to make it more youthful and energetic. I think they could do with a little more work but this is the outcome after just an hour, plus I'd like to hear your thoughts first!

I see what you’ve done, it does look more of an update than an overhaul with the current logo. While the current five segments isn’t exactly groundbreaking, it does provide a backstory whereas this doesn’t. I’m also not a fan of the ‘—‘ it doesn’t feel like it adds to the piece.

I’ve always found the 5 USA logo a little meh so was hoping you would’ve given it a bit of a makeover and the News logo here doesn’t feel important (even though 5 has always been a bit more causal in terms of presentation). I would say 5Star is an improvement but I think having seen your work before, you could make it your own and do more with it.

I really, really wouldn't choose bright pink/purple for news. I don't think 5 USA or 5 STAR are bad, though. I think the backgrounds look a little 'cheap' though. Simple can be great but this just seems a bit too far to me. I think the black line is a nice little element.

I hate the logo itself. It looks very odd.

You've taken something and made it worse I'm afraid.

Haa, think I'll give up on this one then!

I on the other hand actually like it! While I do find the placing of the words unusual, It’s pretty good and like the updated logo.

Don’t give up on it! You took the original logo and styling and tried to improve upon it - this rendition doesn’t work but don’t give up altogether. Rather than update, revamp, you’ve done wonders with the BBC logos I think you could do the same here.

The idea is not a bad one but it's executed poorly. The line black line in the logos is unnecessary, The logo could do with improvement. 2/5.

I like it it's nice and the 5 is very well done but other then that I think purple doesn't work for 5 News it's almost as if it was to happy sometimes news programs has to serious and I respect that it's ment to be up heat and colourful but that's just my critism.