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CBeebies Rebrand

A new look for the channel. (November 2019)

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RD
RDJ
I can’t say it’s an improvement on what they have already.

Integrating the CBBC logo with the CBeebies brand makes little sense to me give they’re both targeting different age ranges.

Even the corporate BBC Children’s logo contains no elements of either brand.

I think you could go much further with this without trying to shoehorn the CBBC logo in with it.
LN
LondonNewsBites
DeMarkay posted:
Hi everyone,

This is my first foray into a BBC related rebrand, so do forgive me if I've made a few mistakes.

About the rebrand:

CBeebies has been part of the BBC for almost eighteen years now. I grew up with the channel from its launch in 2002 before moving over to CBBC in mid-2007.

I felt as though the channel had been neglected, especially when CBBC got a new identity in 2016, and CBeebies was left untouched. Maybe they had a good reason for doing so, but I felt it was unfair.

So, after many different ideas, I present to you my CBeebies rebrand.

By using the core part of the CBBC logo, I wanted to align the two channels together, but have different on screen identities. CBeebies will still retain the 'bugs' and colour palette but with a fresh, new look.

I hope you like it!

DeMarkay

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Looks sleek. But people might mistake it for CBBCBeebies, so you might have to put the first C in CBBC and then incorporate it into the remaining letters of CBeebies
DeMarkay, Jory and Ittr gave kudos
BR
Brekkie
I don't think many read the CBBC logo as more than a C, especially at the age of 3. CBBCBeebies at least gets the BBC brand in there - surprised no exec has axed the brand ala News 24.
Nathan, DJ Dave and DeMarkay gave kudos
CN
ClarkNarvas
The logo looks okay but I don't think this could pass a contrast test. Yellow + White = 🤮

I don't think this logo could be future-proof. How would this work on iPlayer? The logo doesn't have any area that could be turned into an icon. I'd imagine the DOG to be really obtrusive.

2/5
LN
LondonNewsBites
ClarkNarvas posted:
The logo looks okay but I don't think this could pass a contrast test. Yellow + White = 🤮

I don't think this logo could be future-proof. How would this work on iPlayer? The logo doesn't have any area that could be turned into an icon. I'd imagine the DOG to be really obtrusive.

2/5
Unless the logo is shrunk very small for iPlayer Shocked
CN
ClarkNarvas
LondonNewsBites posted:
ClarkNarvas posted:
The logo looks okay but I don't think this could pass a contrast test. Yellow + White = 🤮

I don't think this logo could be future-proof. How would this work on iPlayer? The logo doesn't have any area that could be turned into an icon. I'd imagine the DOG to be really obtrusive.

2/5
Unless the logo is shrunk very small for iPlayer Shocked


I imagine the BBC actually doing that looking at everything they've come up with within the last 1-2 years Rolling Eyes
CA
Capybara
Quote:

Looks sleek. But people might mistake it for CBBCBeebies, so you might have to put the first C in CBBC and then incorporate it into the remaining letters of CBeebies

I don't know about you, but I'd hardly recognise that as a C.

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LN
LondonNewsBites
Capybara posted:
Quote:

Looks sleek. But people might mistake it for CBBCBeebies, so you might have to put the first C in CBBC and then incorporate it into the remaining letters of CBeebies

I don't know about you, but I'd hardly recognise that as a C.

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Shocked Ok, that looks like a bad idea then
SH
Sh1ruba
You could use these to make a CBBC-inspired C but I'd made the sharp edges rounder to suit the younger kids' theme.
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