I love the concept of having these more symbolic logos that can be identified at a glance, I really like the BBC II! logo and wondered what could be done to give a similar effect for the other brands.
I know that some say changing BBC Ones colouring to orange is better as red is identified with Parliament and News but for me, One has always been Red over the other two. I think orange is a little too relaxed for me. I like that you’ve used the wave for Two but it seems a little too thin to be a Two, I think in that instance it’s the only one where you’d really have to know the branding of the channel to get what it is, so it could be hit or miss but I like the colours. Four does seem quite bulky in comparison to the others - I think the two and three feel quite creative whereas One and Four are literally just the numbers. It also throws me off slightly that the BBC logo is centred and the One is tucked to the right, maybe bringing it in lien would make it stand out a bit more?
That aside, I like your channel menu and am interested to see where this goes. I think the hardship with this is you’re totally reinventing the brand, which I love and the ideas you have are taking it to a really fresh new level but with the BBC being quite classic, you’re always going to have a bit of a jarring feeling so the existing logo against any new suggestions. Keep doing what you’re doing, I’m really intrigued to see more.
Thanks for your feedback. I really enjoy reading suggestions to make my ideas a lot more improved and more up-to-date with the new mediums that the BBC would end up running across.
I agree with your comment that the BBC brand is 'quite classic', especially as the current logo has been in use since 1997 (nearly 23 years) and has had different branding alongside the channel and radio brands. In my eyes, I don't think the BBC logo needed any modification.
I was going to take a radical take on the logo, based on the influence of other European networks like NPO and DR, but I found it really only needed to complement the consistency of the branding, in this case the squares which work alongside the currently existing logo.
As for the suggestions towards the channel logos itself, I think that with BBC1 using yellow, it's a radical change and would bring a more warmer colour to the channel, not confusing it with the BBC News brand. I originally did have a 'river' design based on the curve which was posted earlier, but I found by 'slimming the curve' and colouring both sides as different shades, people would instantly identify it was BBC2.
As for BBC4, I think the usage of the logo could be symbolic of the channel's output, especially as the cutting edge channel of the BBC.
Last edited by JetixFann450 on 16 March 2020 3:46pm
Do you even read these?