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BBC Rebrand Project

New Consistent Branding (April 2016)

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AA
Aaron_2015
I like that you are creating a stronger link between different parts of the BBC brand by using the new 'icon' theme introduced with the new BBC Three logo.

Maybe for BBC One, try and make the swirls more like the swirls currently used to make it even more recognisable: *.

For BBC Two, you could bring the iconic '2' into the logo to make it recognisable. I like that you have based it on BBC Two's new slogan though - maybe add the '2' to one of the sides of the cube when the logo isn't being used for promoting programs.

For BBC News, I think the globe idea could work. Maybe try a globe icon with a thicker outline?

The quarter 'credit squeeze' idea needs to be improved. The BBC used to do something similar to your idea a while ago and they ended up scrapping it. (See https://youtu.be/uxIpu0GRQ7I?t=50s)

I like the rest of the logos a lot, especially BBC Weather It looks simplistic and clearly represents the BBC Weather brand.


Thanks for the comment. I watched the POV clip, clearly the public are very passionate about credit squeezing haha. I'll look at reducing the credits to 30% or 35% to make it legible.

Maybe for promoting programs, the cube could have the '2' on the left hand side and a program image on the right?
AA
Aaron_2015
Designing a symbol for a major company like the ones you mention, and designing a symbol to represent a channel from a major broadcaster, is a different proposition in my eyes. In the UK our broadcasters have logos, sometimes stylised like Channel 4, but ultimately they still spell out the name or numeral and are not a symbol like NBC or CBS in the US.

To me it seems a bit messy to have the 'BBC' logo, which is written out, next to an incomprehensible symbol that doesn't fully reflect what the sub brand is about. Your BBC Sport logo is a good example as it seems to imply that they only cover running.

I referred to your Parliament logo as the BBC Settings App because that's what it looked like to me at first sight. Three cogs doesn't really represent parliament, they are used in the graphics but here they are detached from that context too much to really make sense.


You make a good case, but this is the way the BBC want to go, the new logos for Three and CBBC make that clear (although my execution of these logos might not be fantastic).
JT
JamesTV

Maybe for promoting programs, the cube could have the '2' on the left hand side and a program image on the right?


Yes, that should work!
DB
dbl
I'm rather mixed on this.
BBC Settings App is my favourite.


I knew I would get comments like this, just like when BBC Three got flack for its new 'BBC II!' logo.

When you look at what we might call 'iconic' logos, very few of them actually state what the service/app/company does. Using your logic: Twitter = Bird, Facebook = f, Spotify = Green circle, Nike = Tick. The BBC One logo doesn't have to state 'BBC One', because it would become well known as it is used more.

I'm not saying that the logos are faultless, just be open minded.

Designing a symbol for a major company like the ones you mention, and designing a symbol to represent a channel from a major broadcaster, is a different proposition in my eyes. In the UK our broadcasters have logos, sometimes stylised like Channel 4, but ultimately they still spell out the name or numeral and are not a symbol like NBC or CBS in the US.


To me it seems a bit messy to have the 'BBC' logo, which is written out, next to an incomprehensible symbol that doesn't fully reflect what the sub brand is about. Your BBC Sport logo is a good example as it seems to imply that they only cover running.

I referred to your Parliament logo as the BBC Settings App because that's what it looked like to me at first sight. Three cogs doesn't really represent parliament, they are used in the graphics but here they are detached from that context too much to really make sense.

Agreed!
DO
dosxuk
Designing a symbol for a major company like the ones you mention, and designing a symbol to represent a channel from a major broadcaster, is a different proposition in my eyes. In the UK our broadcasters have logos, sometimes stylised like Channel 4, but ultimately they still spell out the name or numeral and are not a symbol like NBC or CBS in the US.

To me it seems a bit messy to have the 'BBC' logo, which is written out, next to an incomprehensible symbol that doesn't fully reflect what the sub brand is about. Your BBC Sport logo is a good example as it seems to imply that they only cover running.

I referred to your Parliament logo as the BBC Settings App because that's what it looked like to me at first sight. Three cogs doesn't really represent parliament, they are used in the graphics but here they are detached from that context too much to really make sense.


You make a good case, but this is the way the BBC want to go, the new logos for Three and CBBC make that clear (although my execution of these logos might not be fantastic).


The new BBC logos *do* spell out what they are though. BBC ||! has three bars. CBBC contains the letter C B B & C.

Some cogs don't spell out parliament. A detailed globe icon doesn't say news. The whole idea of the actual new logos is to make them stand out in an app context, and I don't think any of your new icons do that. The word "NEWS" above a BBC logo is much more obviously a BBC News logo than your one with a world.
TO
tomo359
Sorry but not keen on these new logos at all. Like others have said, some of them are hard to tell what they are meant to be. When I looked at them, I didn't have a clue what the cogs were, and none of the others apart from the iPlayer logo really scream what it is.

Why lose the iconic 2 logo which has a lot of history, for two sides of a cube?
Sport also needs to be changed, when you think of BBC Sport, you think of football, golf, rugby, snooker etc, but not really running. Surely a football would be a better icon if you want to go down that route.
For Parliament, why not use an iconic building like... err... Houses of Parliament?

I quite like the promo style, but do they all need to be the same?
I understand wanting to keep uniformity across the board, but look at ITV. Each promo style is unique but ties the brand together really nicely.

Sorry my comments have been quite negative, but I hope you continue with this mock, as I think it could be pretty good with work done to it.
DT
DTV
I am loving the fact that you've gone down the style guide route, something that my 'in the works' big project utilises and something I don't think I've actually seen before on here, but this mock is let down by two major issues.

1 - These are expanding on the already poor concept of the BBC Three logo which will forever be associated with the branding p*sstake in W1A - but that is no means the only issue with the concept.
2 - The execution of the logos is poor. For instance the actual BBC Three logo is slightly darker than your backing for it so you can see where the original has been cropped.

On the Logos
BBC Two - is it a cube? Cubes scream four or six to me and definitely not 2. If you're going to make channels a meaningless icon go down the BBC Two '2' route for BBC Two.
BBC Four - You can see little white lines on some images but not on other versions of the logo.
BBC Sport - The image is too detailed to be a good icon. The BBC's own GEL icons are a great set of icons and have a fantastic sports set.
BBC News - Again the image is too detailed and the border of the globe is too fine to work as an icon. Also it isn't the BBC News globe and how would this work with BBC News's graphics?
BBC Weather - Why do the icons go to the edge unlike any other? Also it would look nicer with one weather icon - Sunny Spells is always a nice one as it includes clouds, sun and rain.
BBC Parliament - The existing cogs brand represents the clockwork within Big Ben or Elizabeth Tower, this just seems like a generic cogs icon. A Portcullis would be a nicer icon but again a bit too much of a detailed image.
BBC Store - The BBC GEL Download icon would be better for resizing purposes. Also this, like a few others, are using google image findable clip art.
AA
Aaron_2015
Thanks for all of the comments, I am going to revise the logos.

However, this mock isn't purely based on the logos, so I'd like to hear some views on all of the other things I've featured in this mock.
TO
tomo359
Just had a look at your style guide. Nice work on that, looks very professional.
One question though, why have you made all end credits white text on black? Thats one thing I hate about ITV pres, why do the same with the BBC? Some BBC programmes have brilliant unique end credits, why get rid of that?
AA
Aaron_2015
Just had a look at your style guide. Nice work on that, looks very professional.
One question though, why have you made all end credits white text on black? Thats one thing I hate about ITV pres, why do the same with the BBC? Some BBC programmes have brilliant unique end credits, why get rid of that?


Thanks. It was a consistency decision really, but I'm sure shows like EastEnders would like to keep their current credits, so there would probably have to be some flexibility.
BR
Brekkie
Really like that you've worked on this off-site and taken the inspiration from the BBC3 logo, meaning that any awful logos can just be passed off as part of the BBC's vision. I quite like the BBC4 logo actually, but clearly some would need replacing as the design develops, most notably BBC2. BBC Swirl and BBC Settings aren't doing the job. Like the CBeebies logo though, although it's probably time that got a bigger revamp.

Like the endboard design but the credit squeeze is just hideous - the BBC dropped them for a reason and you've put nothing into the ECP to justify the credits being reduced to a tiny box like that.

All in all though although I might not be a fan of the finished product in all cases I am a fan of the work you're putting into it here.
CO
Colorband
Why not simplify a portcullis and make the BBC logo part of the Parliament logo? It would solve the "Settings App" problem.
Also, think about using GEL and avoid GIS. http://www.bbc.co.uk/gel/guidelines/iconography

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