BBC "Main Channels" Rebrand Concept: 2006 Style

If I had to keep to One set, it would be uppercase. But I do prefer the mix-up.

You all seem to like the lowercase "two", something I didn't expect if I'm honest! Here's a frame of it in an ident, yay or nay?

http://s12.postimg.cc/d7jysd3dp/bbc2idens.png

Without the shadow, it's probably a 'yay'.

This has the potential to be a great mock - love the logos and their simplicity, as well as the consistency - just like 1997. I would really like to see you do something original with the rest of it and make packages for each brand eventually. Like Martin was doing here: http://www.tvforum.co.uk/thegallery/sick-tired-bbcs-branding-v3-39415/

At the moment, it's 3/5 from me. But eventually, you could create something fantastic out of this and you are at a brilliant starting point.

As Martin Lambie-Nairn said "It's not the logo that makes the personality, it's the identity"

But, I still like the logo(s)

4/5 (Giving a slightly higher score as some of the videos on your YouTube channel, I like)

Thanks ASO and PATV Scunthorpe - nice to know someone likes my YouTube page!

Here's a BBC Two ident concept using the latest lowercase logo. Thoughts are appreciated as always.

Lower case, upper case, box, no box - and lets face it even one line of Gill Sans, the BBC2 logo worked best with just the "BBC" logo as it had originally when these debuted 24 years ago. Even the 1997 logo didn't look quite right in comparison - though by today's standards it looks absolutely sublime.

It's always going to be difficult to make a BBC Two text logo work while it still has the numeric as it's main logo. If I were designing for BBC2 I'd just replace the "two" with a "2" for the on screen identity, obviously ditching that bit on the idents themselves (or having the BBC blocks appear in line with the 2, easy enough on the Windows idents, not so much on those like above).

Wow,this is impressive. Liking you renaming BBC 4 to BBC Arts (Like Sky 4 is Sky Arts)
Your next step should be to do the children's channels,and BBC Three too (just because it will be online,doesn't mean you shouldn't do it.).

Thanks LuckyC. I'm going to test the water with BBC Three, I might have a go at the BBC News sub-brand too if I'm up to the challenge.

Children's channels might be a bit harder to do as ideally I'd like to keep consistency between all channels, while keeping character. cBeebies would be the toughest as its current brand has been around since 2002 and still going strong.


Brekkie, I had considered just using the BBC logo for Two's idents but decided against it as it weakened the whole theme. What's shown on the Fluffy Dog ident is the best compromise I can come up with.

Wouldn't CBBC be more tougher with keeping consistency?

With CBBC, you've got the flexibility of putting personality into the idents. It had it's own identity, whilst having a consistent logo from 1997 to 2002, before it was replaced by the green blobs.


cBeebies relies on in-vision continuity constantly, and has never had a refresh in it's entire life.

CBBC also has the flexibility of becoming it's own sub-brand, which I've had a go at here.

http://s18.postimg.cc/dt519t5ft/cbbc2.png
Note that these are not final products, just tests! CBBC Two and CBBC Junior are the same channel, cBeebies.

These don't work to me, therefore I won't continue it unless there's high demand for it.

I agree Francis, doesn't work.

Maybe try to mix the current CBBC logo with the style you're creating for the others.

I personally don't like the BBC logo in any other colours other than back and white.