I think we all agree that Christmas 2017 shown how nice presentation could be for BBC One. The music, animation, the feel of just having charming idents with a decent soundtrack which nowadays seems such a novelty.
So I thought what could BBC One do to maintain the 'cheap' aspect of current Oneness (given that the BBC is cost cutting) yet still retain the best bits of its identity should it relaunch.
I think we all agree the current idents of people staring at the camera in complete silence like we have currently is... well... awful. And I don't think it would be too hard to drastically change it to something popular with the viewer.
The concept I came up with was shots of landmarks across Britain. It would be relatively cheap/easy to shoot by just flying a drone up in the sky, and scenery and landscape shots are very visually stimulating for the viewer. Just look at the Balloons look in 1997 and even the 'Night Sky' ident in Christmas 2017 which were both very popular.
I've retained the Symphony soundtrack. It worked really well at Christmas and could work all year round as it's not particularly Christmassy. It contains an identity with its 9 note identifying symbol, and contains different variants of this within the soundtrack. Might cost the BBC a lot for them to licence it for their idents long term but I'll let them worry about that.
I've gone for a new logo as the current one is really getting on a bit. And I've retained it's red identity as you will see.
It's not perfect, indeed I can see the text flying about a bit which is a strange glitch that I'll try to see if I can fix. Simplicity is the overall aim here.
And none of the shots used are my own and I take no credit for them. Credits are provided at the end of the video.
January 9th 1989 - December 3rd 2006