The Gallery

BBC: The Evolution of The Blocks

The BBC blocks are iconic, yet could do with a refresh (October 2013)

This site closed in March 2021 and is now a read-only archive
TW
tweedledum
Pete posted:
tweedledum posted:
VMPhil posted:
Am I the only person who believes the current BBC logo is timeless and doesn't need replacing for the foreseeable future (if ever)?


Agreed. But, eventually they will need replaced..


Why?

In lets say, another 50 years they will want to have something fresher. They will want something to represent the BBC brand of that time - not the BBC brand of nowadays.
JO
Jon
tweedledum posted:
Pete posted:
tweedledum posted:
VMPhil posted:
Am I the only person who believes the current BBC logo is timeless and doesn't need replacing for the foreseeable future (if ever)?


Agreed. But, eventually they will need replaced..


Why?

In lets say, another 50 years they will want to have something fresher. They will want something to represent the BBC brand of that time - not the BBC brand of nowadays.

In what way does the current logo reflect the BBC brand of 'nowadays'?
BR
Brekkie
The logo itself is fine (and relatively young compared to many TV logos around the world). The overall BBC branding does need updating but it's the way the logo is used, not the logo itself, which needs reviewing.
MD
mdtauk
Jon posted:
tweedledum posted:
Pete posted:
tweedledum posted:
VMPhil posted:
Am I the only person who believes the current BBC logo is timeless and doesn't need replacing for the foreseeable future (if ever)?


Agreed. But, eventually they will need replaced..


Why?

In lets say, another 50 years they will want to have something fresher. They will want something to represent the BBC brand of that time - not the BBC brand of nowadays.

In what way does the current logo reflect the BBC brand of 'nowadays'?


The creator of the font Gill Sans (Eric Gill) was the sculptor who carved the stone at Broadcasting House, and used a version of his font on it. Broadcasting House is now the main building housing the BBC.
SP
Steve in Pudsey
Although in these days of Operation Yewtree the BBC might want to distance itself from Gill!

http://en.wikipedia.org/wiki/Eric_Gill#Personal_life
LL
Larry the Loafer
The channel logos need updating, but the BBC logo doesn't need to be touched. We've seen that it's adaptable to anything from youth-orientated content to adult contemporary radio stations since 1997. It's inoffensive, it's easy on the eye, and it's simple. A change of font will make it look like a horrible knock off job.

Newer posts