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12
JK081,299 posts since 20 Feb 2011
Granada North West Today
I think almost everyone will agree that the BBC blocks are iconic. They are globally recognised and a personal favourite of mine for a logo guessing game with my nephew and niece.
The blocks have been through five different stages* since 1958 and the current form has been in use for sixteen years and I believe, look in need of a refresh to keep them looking current and modern.

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I think that the main issue is the font. Gill Sans is looking so tired now and it needs something to liven it up. I also think that as the current logo is simply flat, something to make the logo stand out is a possibility.

Here are the ideas I have had so far;

A

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B
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C
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I have narrowed it down to four fonts; Motor Oil 1957, Gotham, Neutra & Brandon Grotesque.
On the logos featured in image A, I have simply amended them to feature said fonts, on image B, I have added a gradient effect and on image C, I have applied a shiny 3D effect.

I hope to reach my final BBC logo after hearing your feedback and perhaps create some new sub-brand logos for the BBC's channels and services.

If you would like to give your critique or feedback on my designs as they stand it would be much appreciated along with any ideas for how I could further my mock.
2
mdtauk6,079 posts since 4 Jan 2003
London London
Nope, none of those alternatives you propose do anything to improve anything.

Also you are proposing to introduce gradients/volume to the logo, just as the current design trend is to move away from them?
1
JK081,299 posts since 20 Feb 2011
Granada North West Today
I just want to reinforce that these are not my final product. I was going to amend and edit my designs based on your feedback and critique. This isn't the final design, and as I said, I was hoping to create logos for the BBC's sub-brands with my new BBC logo.
1
030293657 posts since 16 Apr 2007
HTV Wales Wales Today
Gradients won't help. They'll look tired quickly, plus look poor on SD TV's if say there's a small logo like on Smart TV or something.

The linear glass effect. That's out of fashion now.That effect was mostl driven by Apple on all their products but it's a bit old now.


I've had an amazing idea!....



Keep the current look?
1
mdtauk6,079 posts since 4 Jan 2003
London London
The BBC logo will not remain as it is for the rest of the corporation's lifetime. But unlike in 1997 when there were fundamental technical shifts in television transmission and production, and the BBC itself which necessitated a change in logo and branding - The current logo works perfectly well for the current technical standards, corporation structure, and seems to be flexible enough to work with branding.

This is one of the issues with having a logo based on typography and not an accompanying symbol. Something like NBC can continue using its peacock symbol, adapting it's visual rendering to suit trends and purposes, whilst totally changing the typographic element as and when it is needed. The BBC typographic element is the logo, and so has to be designed with less flexibility for changes and rendering (the logo becoming blocks is the latest change) and so was designed to be timeless.
Michael3,989 posts since 5 Sep 2005
I think we need a consensus on this forum - that any mock that starts with the mocker's justification that an old logo looks "tired" should immediately earn a 0/4 rating, when what they mean is "I think I can design a better logo for no other reason than it is new."

That's how we got IOS7 when Jonny Ive took over.

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*shudder*
Last edited by Michael on 10 October 2013 8:15pm