I think almost everyone will agree that the BBC blocks are iconic. They are globally recognised and a personal favourite of mine for a logo guessing game with my nephew and niece.
The blocks have been through five different stages* since 1958 and the current form has been in use for sixteen years and I believe, look in need of a refresh to keep them looking current and modern.
I think that the main issue is the font. Gill Sans is looking so tired now and it needs something to liven it up. I also think that as the current logo is simply flat, something to make the logo stand out is a possibility.
Here are the ideas I have had so far;
I have narrowed it down to four fonts; Motor Oil 1957, Gotham, Neutra & Brandon Grotesque.
On the logos featured in image A, I have simply amended them to feature said fonts, on image B, I have added a gradient effect and on image C, I have applied a shiny 3D effect.
I hope to reach my final BBC logo after hearing your feedback and perhaps create some new sub-brand logos for the BBC's channels and services.
If you would like to give your critique or feedback on my designs as they stand it would be much appreciated along with any ideas for how I could further my mock.