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BBC Breakfast 2012

BBC News Orb and BBC Breakfast (March 2012)

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03
030293
http://www.creativeconfab.co.uk/wp-content/uploads/2011/03/featured1.jpg

Interestingly the designer of the broadcast titles stopped the endboard on the orange!


Looks fantastic, Martin! ps, which Bangor is that in the cap? Wales or Ireland?
GS
Gavin Scott Founding member
Stunning.

You're a very talented man, Martin.
GR
Graffismo
What professionalism!, A round of applause!. A video to watch again and again. Smile
JA
Jake
Fantastic work.
MW
Mike W
https://www.facebook.com/photo.php?v=428324377181706&set=vb.127439507270196&type=2&theater

Not sure if you can spot the titles in this but Martin got it spot on!

FYI not the titles at the end, in her showing off the studio shot!
MW
Mike W
http://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/529684_428547767159367_127439507270196_1854417_404808204_n.jpg
EO
eoin
Martin, I don't know whether you do this just as a hobby or if you've started to make money from it by now, as it's a couple of years since I last looked at your mocks. But it seems to me you've reached a point (or you did a long time ago) where you could be charging people to do the likes of what you've done here.

As many people have pointed out in the Breakfast thread, the actual titles being used are far inferior to yours. I don't think anyone would deny that. I can only assume that they were designed in-house to save money, as they really are very poor. That decision is totally understandable, it would be a PR nightmare for the BBC if they paid thousands of pounds to Lambie Nairn or the likes in the midst of an already controversial relocation programme.

But I think that's where someone like you could come in and provide broadcast-quality reinterpretations of existing branding at knock-down prices. Every time a broadcaster wanted a new set of titles or stings for a mini-relaunch or a new programme, you could provide that, without them having to pay one of the big design agencies for a wholesale rebrand. You'd get paid well for your time, but to the broadcaster it would seem very little compared to what they're used to paying, especially considering the quality of your work.

This isn't meant to be patronising, as I realise this is your thing and I'm sure you've looked into it yourself. If you're already doing something similar then forgive me for pointing out the obvious.
EO
eoin
P.S. I'm with LDN on that vile bloody disco ball. But like he said, nothing to do with you.
PC
Paul Clark
Breakfast's new titles were a slight improvement, but disappointing, The verdict still stands: it does not match the quality of Martin's design by a considerable amount.

So again, well done on this - would've much preferred to have seen it used on air this morning!
ST
Standby
This is fantastic, and superior to title sequences they've had/now have on air.
JW
JamesWorldNews
Asa posted:
Just phenomenal. You could post that on YouTube under the guise of it being the actual titles and people would believe you! Really excellent.


That's exactly what I thought. It doesn't look like a mock at all, if you know what I mean.

Excellento!
TR
trivialmatters
I've never liked BBC News' "orb flying through space at various angles" look, but this is the closest it has ever come to a. making sense and b. looking good.

The opening shot, whether it's eyes opening, or the sun rising, or the curtains being pulled back - it just screams morning. It's so well observed and executed, and if anything makes me disappointed that the BBC didn't bother to put the slightest bit of thought into their graphics.

A great piece of work Martin.

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