BBC re-branding V4

I have done a BBC One trailer also (2 down, a few more to go before I can do an entire junction) but it is lacking a voice over at the end right now. And it uses a custom endboard layout, as it is a big production.

The circle expanding and contracting is very ITV with their dot and how trailers and idents link in to one another. Is there anything else that can be tried other than a circle or that form of animation?

Apart form that though, it looks lovely, but not sure if I like the plain text on the screen or whether it should be in a strap or how best to place the text at the end.

The '2' animation at the end of the trailer to reveal the programme name was very nice though.

Agree - really like that 2 animation, especially as it's not absolutely obvious at first what it is. Agree though the circle transition is too similar to ITV who've already claimed it and I think another option is required. C5 obviously use the circle too but they feel quite different to ITV, so I'm sure it could be done - although with cross promotion in mind maybe you need something consistent across the channels for the opening/closing transitions, using channel specific ones only to reveal the endboard.

Does something like this make it seem less like ITV's transition?

No!

I do like those lines.

Your modification looks great, one thing I'd change is that the transition originates, and ends, where the centre of the 'O' would be. Everything else looks FANTASTIC!

Here is a tweaked example with brighter footage, which should make it easier to see.



And here is the transition mask, slowed down to 25% speed

Now I want all of these transition masks on YouTube.

It kinda works better when slower, but maybe not just as slow in the example video. With the lines and detail of the transition being so thin and it moving at such a speed, it gets lost mostly as is, and can disappear completely depending on what colour footage is in the trailer. It works for me when slowed down a bit. Really liking what you're doing with this so far. Will be interesting to see how BBC 3 and BBC 4's will look. I'm sure even with BBC 3 moving online only, there will still be branded adverts on 1 and 2 for the programming so BBC 3 should have its own 'look'.

This is really good. I love the blur at the bottom!

This isn't. Oh dear.

Doesn't BBC One West exist?