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BBC 2020 Rebrand Project - Version 2

The quest for a strong rebrand concept continues!

BS
BiggieSMLZ Granada North West Today
Hi everybody!

It has now been over two months since I took it upon myself to reinvent the image of the BBC in time for its incoming 100th anniversary in 2022. Of course, I took on the immense challenge of creating an entirely new logo that fits with today's times, and though the tweaks have been immense, the hardships in perfecting it have been very hectic, and there being three different incarnations of the concept - a square - I have never given up on hope that the BBC one day decides to reinvent their image to bring its branding in line and reflect its presence in today's era.

So after trying out different ideas over the course of the past month, I've ended up with a second concept - one that finds me revisiting the iconic blocks, which I tried and mostly failed to steer away from the last time I did so. So without further ado, I'd like to begin with the star of the show: the corporation's main logo.

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This of course, is a more modern take on the iconic blocks that define the BBC's identity, which gives it a more "warm and friendly" tone. This was suggested by a user named Brioalex, and won the support of many forum users. After multiple tweaks, and lessons on how to get glows right (along with the color palettes that were necessary going forward), I managed to incorporate my take on the whole thing and get it just right, and make sure it was faithful to Brioalex's suggestion. Below is a combination of the colors of the 1988-1997 logo (recoloured slightly to measure), the blocks of the 1997 logo (now rounded and white rather than black), and of course, BBC Reith.

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During this time, I also had three other ideas in waiting, another blocks concept with the words in the three colors, and a wordmark-style logo with colored letters in Reith XBold. Ultimately, I ended up choosing the glowing boxes. I know it ain't my best, but I'm proud of it and y'know, trial-and-error.
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Right, exposition-related talk aside, Let's move on to the brands! In this case, I've decided to think "outside the box". By that, most of the brands now follow the same "stacked" style of many BBC logos like BBC Two (2007-), but instead of having it all boxed up, I instead used commissioned a print version of the new blocks logo (which admittedly looks borderline similar to its predecessor) to match an in-line design language for the whole BBC. Here are the primary four TV channels under the new fold, each characterized in their own way:
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The Scottish channels aren't left out either. I've also included BBC America, which I didn't cover in my original design.
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Now. news and sports. Here, the logos come in two variations. The main logos are stacked, while on certain displays (eg. lower thirds), the logo is horizontal.
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The kids' brands are unified in a rather clever way. Both CBBC and CBeebies have a "circle" motif. In CBBC's case, I decided that, seeing as (at the time of its conception) the "dated" six-piece wordmark was a bit strong, I decided to recycle it here. CBeebies was one of the stronger aspects of my previous mock, so I've decided to build upon it.
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Even the online stuff gets a good ol' facelift! In the case of iPlayer and sounds, I've incorporated the symbols as the first letters. That way, it works better on stuff like app icons.
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The regions also count. Note to self, I tried to replicate the individual colors of the main logo into separate form, with very middling results. Either way, the final result was strong enough.
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Next up, radio. This was one polarizing aspect of its predecessor, as it had been formatted in (mostly) grotesque - mainly squared ways. To avert those flaws, I went back to the common design across BBC Radio right now - but with a few adjustments. The circles are now outlined, and Reith has been incorporated into certain brands (eg BBC Radio 5 Live).
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The nation-specific radio and World Service aren't left out either. (notice the English Regions radio example, BTW?)
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Before I move onto my next segment, speaking of icons, in something I've never really done before, here's a look at how the new designs could look on iOS. (posted as a spoiler)


And that's all the branding mallarkey outta the way, let's move onto the on-screen stuff! In this case, I've tried to dodge the shadowy 3D effects of the previous mock, instead opting for 2D graphics and keeping the channel's designs consistent as possible, which has pretty much so far paid off. I'm gonna start off slow, starting with BBC One's endboard - which carries a "circle" motif, with the remaining channels to follow in due course. On the left is the transition animation, and on the right is the final endboard.
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Here's a revamped ECP, which carries on the "transitional" motif, but goes rather left than upwards.
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Ident-wise, I'm carrying on from the themes of the second ident proposals, as they were very much well-received. To start off, BBC Two, which continues the Curve motif since 2018 (the logo appears 5 seconds into the ident).
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Lastly in terms of early on-screen pres, Here's a cross-channel menu.
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Which reminds me: Here's a notable example of the corporate logo being used for other purposes: That being for BBC Studios. Again, I intend for this to be animated. Here's an example endcap for in-house productions:
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And that about wraps everything up for now! To conclude, I know that this is in a way a step back from the previous one in the way that it once took a bold step in discarding the blocks, but of course, I'm still bent on identifying any flaws that dogged the Square rebrand and erasing or revamping them entirely. As it stands, these designs appear to suggest that I'm in the right direction. I'm always looking forward to hearing your feedback, so as always, opinions are welcome! Smile
Last edited by BiggieSMLZ on 24 August 2020 4:57pm
Ahh, the joys of TV.
DM
DeMarkay London London
Certainly a MAJOR improvement! I love this concept. Great work.
BS
BiggieSMLZ Granada North West Today
Certainly a MAJOR improvement! I love this concept. Great work.

Thank you very much! Smile

As usual, I don't expect the rest of the forum to share your opinion, but I'm very glad you liked it nonetheless. Thumbs up
Ahh, the joys of TV.
DW
DavidWhitfield Tyne Tees Look North (North East)
Your main BBC logo is smart. I would try to make the balance of colour a little better, however, as I get a lot of pinky/purple around the second B but little blue and green elsewhere. It's a great design though and I'm pleased to see you credited Brioalex for the concept.

Other than this minor point about the visibility of the blue and green 'glows', I think you've made a nice job of this. CBBC in particular is very nicely done and appropriate for the target audience. The radio logos are also very nicely done.

The lack of heavy shadows makes everything look cleaner and more modern, especially noticeable in the cross-channel menu and endcap designs.

You have clearly spent a lot of time on this and thought everything through well.

Very good, BiggieSMLZ. I think this is definitely a step up from your previous design(s).
Guess who's big in the back time!
BS
BiggieSMLZ Granada North West Today
Your main BBC logo is smart. I would try to make the balance of colour a little better, however, as I get a lot of pinky/purple around the second B but little blue and green elsewhere. It's a great design though and I'm pleased to see you credited Brioalex for the concept.

Other than this minor point about the visibility of the blue and green 'glows', I think you've made a nice job of this. CBBC in particular is very nicely done and appropriate for the target audience. The radio logos are also very nicely done.

The lack of heavy shadows makes everything look cleaner and more modern, especially noticeable in the cross-channel menu and endcap designs.

You have clearly spent a lot of time on this and thought everything through well.

Very good, BiggieSMLZ. I think this is definitely a step up from your previous design(s).


Thank you. Smile
Ahh, the joys of TV.
OA
Owen A Granada North West Today
I love this! I think the main logo is way better than your previous one, and modernises the corporation's logo whilst still staying familiar and true to its identity. Some things I really like are:
- The main logo (obviously stated above)
- The CBBC logo (might cause a division but I think it looks great and is more familiar than the current one)
- The Weather logo (I think the light serif looks warm and modern)
- The BBC Radio logo and station logos (the 'Radio' tracking looks great IMO)
- Your ECPs
I really like them elements of the mock, but there are some improvements I think could be made that could make it look better:
- There's something I'm not a fan of about the BBC1 logo, I don't know, I just think the current one works way better.
- Not too sure about the BBC4 logo, I think the black and white colour scheme works better IMO
- Whilst I don't really like the current iPlayer logo, I don't particularly rate your one, mainly the i and the P I think should be changed.
- The CBeebies logo is much more modern than the current one, but the Bold Reith Sans doesn't work I don't think, maybe varied type weights could be tried out. Plus, I'm not a big fan of the colour used in the circle.

Other than that, I think its a massive improvement over your previous mock, and maybe with a few changes it could look amazing.

4/5

P.S. Not too sure about the thumbnail you've chosen, might steer people away from giving the mock a higher rating if they just glance over it.
@OwenABroadcast on Twitter!
Groggle, AlfieMulcahy and BiggieSMLZ gave kudos
MO
Mockah Yorkshire Look North (Yorkshire)
Fantastic!
BS
BiggieSMLZ Granada North West Today
I love this! I think the main logo is way better than your previous one, and modernises the corporation's logo whilst still staying familiar and true to its identity. Some things I really like are:
- The main logo (obviously stated above)
- The CBBC logo (might cause a division but I think it looks great and is more familiar than the current one)
- The Weather logo (I think the light serif looks warm and modern)
- The BBC Radio logo and station logos (the 'Radio' tracking looks great IMO)
- Your ECPs
I really like them elements of the mock, but there are some improvements I think could be made that could make it look better:
- There's something I'm not a fan of about the BBC1 logo, I don't know, I just think the current one works way better.
- Not too sure about the BBC4 logo, I think the black and white colour scheme works better IMO
- Whilst I don't really like the current iPlayer logo, I don't particularly rate your one, mainly the i and the P I think should be changed.
- The CBeebies logo is much more modern than the current one, but the Bold Reith Sans doesn't work I don't think, maybe varied type weights could be tried out. Plus, I'm not a big fan of the colour used in the circle.

Other than that, I think its a massive improvement over your previous mock, and maybe with a few changes it could look amazing.

4/5

P.S. Not too sure about the thumbnail you've chosen, might steer people away from giving the mock a higher rating if they just glance over it.


Fantastic!


Thanks for your feedback, people! Very Happy I'll try and act on any improvements BTW. Which reminds me: I've experimented with the glow effect a little bit further, and I've managed to make the glow a bit more accurate, as I've just assessed some slightly dark coloring in it.

Below is the original, along with the slight tweak I've been concocted in the past hour.
*

Either way, opinions are welcome. Let me know which one is better. Thumbs up
Ahh, the joys of TV.
DeMarkay and Sh1ruba gave kudos
AM
AlfieMulcahy Meridian (South East) South East Today
• Overall it's quite good. I like the main logo but feel the shadows are a bit powerpointy, BBC one looks like a fake logo (no offence), BBC2 looks nice, BBC4 seems to bold to me and BBC3 doesn't really fit with the others.

• Foreign, Scotland and News logos look nice but the America and News colours should be swapped in my opinion. BBC Sport is a real letdown here I'm afraid the grey and yellow really don't mix.

• Big big fan of the Kids channels logos, they now look uniform yet unique in their own right but I can't see the surrounding circle working well.

• iPlayer and sounds look really out of place and the S in sounds isn't the same weight as the text and weather doesn't look quite right either.

• The 'Nations' logos don't look nice with the shadows IMO and the colours look a bit bright especially for NI.

• The BBC Radio logos are brilliant! So simple, fresh and modern yet keeping a sense of continuity. I'd like to see how Radio 5 would look without the live (5live sports extra turned into 5sport) and how 6 would look without the music.

• BBC one trailers look simple but don't quite have enough grab in my opinion.

• The cross channel promotion is a standout highlight for me.

• The studios endboard is brilliantly minimalistic and polished.

• Overall this is good. With some absolutely superb elements and some real letdowns IMO.

• 3/5 but could easily be turned into a 5 with just a few tweaks and you've clearly put a lot of time and effort into this. Great work.
Last edited by AlfieMulcahy on 24 August 2020 7:03pm
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DeMarkay and BiggieSMLZ gave kudos
AM
AlfieMulcahy Meridian (South East) South East Today
I love this! I think the main logo is way better than your previous one, and modernises the corporation's logo whilst still staying familiar and true to its identity. Some things I really like are:
- The main logo (obviously stated above)
- The CBBC logo (might cause a division but I think it looks great and is more familiar than the current one)
- The Weather logo (I think the light serif looks warm and modern)
- The BBC Radio logo and station logos (the 'Radio' tracking looks great IMO)
- Your ECPs
I really like them elements of the mock, but there are some improvements I think could be made that could make it look better:
- There's something I'm not a fan of about the BBC1 logo, I don't know, I just think the current one works way better.
- Not too sure about the BBC4 logo, I think the black and white colour scheme works better IMO
- Whilst I don't really like the current iPlayer logo, I don't particularly rate your one, mainly the i and the P I think should be changed.
- The CBeebies logo is much more modern than the current one, but the Bold Reith Sans doesn't work I don't think, maybe varied type weights could be tried out. Plus, I'm not a big fan of the colour used in the circle.

Other than that, I think its a massive improvement over your previous mock, and maybe with a few changes it could look amazing.

4/5

P.S. Not too sure about the thumbnail you've chosen, might steer people away from giving the mock a higher rating if they just glance over it.


Fantastic!


Thanks for your feedback, people! Very Happy I'll try and act on any improvements BTW. Which reminds me: I've experimented with the glow effect a little bit further, and I've managed to make the glow a bit more accurate, as I've just assessed some slightly dark coloring in it.

Below is the original, along with the slight tweak I've been concocted in the past hour.
*

Either way, opinions are welcome. Let me know which one is better. Thumbs up


I prefer the original if I'm honest.
Hello, I'm using WhatsApp
Groggle and BiggieSMLZ gave kudos
BS
BiggieSMLZ Granada North West Today
I love this! I think the main logo is way better than your previous one, and modernises the corporation's logo whilst still staying familiar and true to its identity. Some things I really like are:
- The main logo (obviously stated above)
- The CBBC logo (might cause a division but I think it looks great and is more familiar than the current one)
- The Weather logo (I think the light serif looks warm and modern)
- The BBC Radio logo and station logos (the 'Radio' tracking looks great IMO)
- Your ECPs
I really like them elements of the mock, but there are some improvements I think could be made that could make it look better:
- There's something I'm not a fan of about the BBC1 logo, I don't know, I just think the current one works way better.
- Not too sure about the BBC4 logo, I think the black and white colour scheme works better IMO
- Whilst I don't really like the current iPlayer logo, I don't particularly rate your one, mainly the i and the P I think should be changed.
- The CBeebies logo is much more modern than the current one, but the Bold Reith Sans doesn't work I don't think, maybe varied type weights could be tried out. Plus, I'm not a big fan of the colour used in the circle.

Other than that, I think its a massive improvement over your previous mock, and maybe with a few changes it could look amazing.

4/5

P.S. Not too sure about the thumbnail you've chosen, might steer people away from giving the mock a higher rating if they just glance over it.


Fantastic!


Thanks for your feedback, people! Very Happy I'll try and act on any improvements BTW. Which reminds me: I've experimented with the glow effect a little bit further, and I've managed to make the glow a bit more accurate, as I've just assessed some slightly dark coloring in it.

Below is the original, along with the slight tweak I've been concocted in the past hour.
*

Either way, opinions are welcome. Let me know which one is better. Thumbs up


I prefer the original if I'm honest.


Ok. Thumbs up Original color it is.
Ahh, the joys of TV.
BS
BiggieSMLZ Granada North West Today
• Overall it's quite good. I like the main logo but feel the shadows are a bit powerpointy, BBC one looks like a fake logo (no offence), BBC2 looks nice, BBC4 seems to bold to me and BBC3 doesn't really fit with the others.

• Foreign, Scotland and News logos look nice but the America and News colours should be swapped in my opinion. BBC Sport is a real letdown here I'm afraid the grey and yellow really don't mix.

• Big big fan of the Kids channels logos, they now look uniform yet unique in their own right but I can't see the surrounding circle working well.

• iPlayer and sounds look really out of place and the S in sounds isn't the same weight as the text and weather doesn't look quite right either.

• The 'Nations' logos don't look nice with the shadows IMO and the colours look a bit bright especially for NI.

• The BBC Radio logos are brilliant! So simple, fresh and modern yet keeping a sense of continuity. I'd like to see how Radio 5 would look without the live (5live sports extra turned into 5sport) and how 6 would look without the music.

• BBC one trailers look simple but don't quite have enough grab in my opinion.

• The cross channel promotion is a standout highlight for me.

• The studios endboard is brilliantly minimalistic and polished.

• Overall this is good. With some absolutely superb elements and some real letdowns IMO.

• 3/5 but could easily be turned into a 5 with just a few tweaks and you've clearly put a lot of time and effort into this. Great work.


Thanks for your opinion, by the way! Smile I'll tweak those aforementioned features when I get a chance.
Ahh, the joys of TV.

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