Today, I'm exploring idents. I said earlier upon the third literation's introduction that I'd be rethinking my ident strategy, and that's what I've been doing for the past eight hours. Let's start with BBC One. Seeing that the previous idents were already done by Carlton and Sky One, I decided to revisit the "globe" style, with a twist. The idea that I formulated here is the theme of a "Sphere", which would magically appear before the viewer in different parts of the country (kinda like the 1997 "Balloon" set). which starts out by showing the location, as a red spark of energy begins to expand....
...forming the sphere (in different sizes, depending on the location), as the BBC One logo forms below. There are a ton of locations for this sphere to take shape, but this ident, set in the Mam Tor area of the Peak District, could be used to introduce the news.
In BBC Two's case, I'm sticking to the Curve, again. Like the previous literation, the BBC Two logo appears a couple of seconds into each ident, as with Offbeat here, which is spared. Idents that could be sadly, withdrawn in the rebranding process would probably, in my eyes, be idents like Thought-Provoking (the black/white stripy one), Visceral, Reflective and Dark.
Which brings me to BBC Four. From the feedback I received with the initial ident idea, many of you said that in did not fit the channel's "art and culture"-based audience, so I thought on my feet. The result was a "gallery". Each ident would take place in an art gallery (as the name suggests), and after the lights dim down to the point where it becomes navy-ish, some truly artistic events occur, like four fountains emerging from the floor (like the one depicted here), four trees growing from piles of soil, ect.
Well, if there's one thing these concepts have in common, it's uniformity. You can tell because each of these idents are white, and are all aligned at the mid-bottom half of the screen. In my opinion, these look better, and as always, your opinons are welcome.
Before I sign off for the day, I've done some national variants for BBC One...
...and BBC Two.
And also, a little sneak peek of revamped BBC Sport branding:
Ahh, the joys of TV.