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JK081,326 posts since 20 Feb 2011
Granada North West Today
I started on this design months ago, as a hypothetical Channel 5 breakfast programme.

After hearing about Matthew Wright's announced departure from The Wright Stuff last month, I began to wonder whether the '5Daily' name could work for that slot.

Before TWS' move to ITN, I wondered whether we might see a closer brand alignment between TWS and 5 News, almost like GMB does with the ITV News brand. While we didn't, I do think that with TWS' more 'hard-news' agenda than we saw at Princess, aligning TWS with 5 News would be mutually beneficial. (So long as the days of 'Foxy Knoxy: Would Ya?' are truly behind us) Jeremy Vine's appointment fills me with hope of this.

I've recoloured the design from my original breakfast programme concept, from an orange to a blue - similar to TWS' current colour palate.

The graphics emulate the style of 5 News, with the sloping angles and typeface. I've also kept the ticker from my original concept as I imagine the show will continue in becoming more focused on serious news, consideting Jeremy Vine's appointment. The DOG alternates between the 5Daily and 5 News logos.

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Headline sequence

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Title card

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DOG, clock and ticker

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Name aston

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Topic aston

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Live bug

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Splitscreen

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Newspaper graphic

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Statement graphic

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Coming up swipe
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cityprod1,866 posts since 3 Oct 2005
Westcountry Spotlight
It looks respectable to me, I'm just not taken with the name, but the look itself looks like something that could be on screen and I think it can work. A better name would help.

I'd be interested in seeing the breakfast show version of this, because I have a feeling that that would be better, but I wouldn't mind if something like this became the new look.
JK081,326 posts since 20 Feb 2011
Granada North West Today
The breakfast programme version is really just the same with an orange colour palette. I changed it as I didn't feel the orange would suit the TWS slot.
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Thank you for your comments cityprod.
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JK081,326 posts since 20 Feb 2011
Granada North West Today
Thank you all for your comments. Brekkie, I get your point about the DOG and I think for any further updates I'll probably stick to just the 5Daily DOG.

I've been meaning to upload some more graphics I've produced since my original post.

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Viewer tweet

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Social media

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Phone in

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Phone/text information

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In to/out of break question
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