VM
Funny you should say that seeing as the BBC readily promoted the trail in the 80s featuring John Cleese in the pub as being an advertising break during Wogan and during junctions (there's a clip of this on TV Ark). Strange how things have changed in the sense the corporation would probably never even think of doing that now.
I think they probably stopped advertising the Radio Times because it no longer became the only magazine that offered BBC listings, although they still did trail it until a few years ago, now with the "Other listings magazines are available" captions. And also it has become part of the separate BBC Worldwide commercial arm, and now it has of course been sold off so we'll never see it promoted again.
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Any rational thinking person wouldn't either but what with the BBC being a little careful with this sort of thing it doesn't seem like they'd want to for fear of it being seen as a waste or being
viewed as advertising on the BBC
which always seems to come up. I wouldn't be against seeing them do something like this again but it feels like there's been such a gap in time that it'd be like resurrecting the balloons for BBC One again; nice and possibly well-received but ultimately behind in too many ways to be a sensible idea.
Basically, it's the same thought processes which made sure they couldn't promote the Radio Times any more.
Basically, it's the same thought processes which made sure they couldn't promote the Radio Times any more.
Funny you should say that seeing as the BBC readily promoted the trail in the 80s featuring John Cleese in the pub as being an advertising break during Wogan and during junctions (there's a clip of this on TV Ark). Strange how things have changed in the sense the corporation would probably never even think of doing that now.
I think they probably stopped advertising the Radio Times because it no longer became the only magazine that offered BBC listings, although they still did trail it until a few years ago, now with the "Other listings magazines are available" captions. And also it has become part of the separate BBC Worldwide commercial arm, and now it has of course been sold off so we'll never see it promoted again.
Sent from my iPad