I remember the promo appeared on the afternoon strand on ITV1 in February, so I imagine the new look was designed in late January. I personally found the logo and presentation to be very bland, especially compared to (in my opinion), much better SVG version of 1998 logo, due to its use of bold primary colours, plus their blatant attempts to try and categorize the strand for CBeebies and CBBC demographics: (Mini CITV, anyone?)
The 2009 logo was a slight improvement, (reintroducing yellow as the channel's predominant colour), but easily the current logo introduced in 2013 takes the most influence from the '98 one, (which itself was an improvement of the 1991 logo), just with the ITV corporate logo included:
I remember a similar situation in regards to the delayed relaunch happening to CBBC in 1991, when the 1985 logo and the Acorn Archimedes ident remained in use until September 9th, although the Broom Cupboard got redesigned in May 1991 and lasted through numerous modifications until March 1993:
^ That last clip's from the final Monday before the revamp, and two days after NICAM Stereo broadcasting on BBC TV was available to viewers outside of London for the first time.
Last edited by ToasterMan on 26 March 2020 5:13pm