www.bbc.co.uk promoting a World Service programme

The main promo now on the bbc.co.uk homepage is for a programme on the World Service which they are recommending people listen to online.

Unusual?

http://www.rp-networkservices.com/tvforum/uploads/image3_copy1.jpg

http://www.rp-networkservices.com/tvforum/uploads/image5.jpg

Not really, since last year or the year before, the World Service is promoted domesticly as well as worldwide.