It seems like a CMP kind of thing. Not professional, but... music fans and radio fans coming together.
Few problems with the station imaging .. eg crossfading between songs. But I'm sure six hits will do well. They seem to have invested in all the software, licenses etc so we know its not some spotty 12 year old.
This 'Stoney' guy... who is he? Some chav they got from the city centre or something. He can barely read the shout outs. And he just twigged its the 'first launch day'.