More4 Rebrand Options

http://www.logodesignlove.com/images/agency/more4-logo-3c.jpg

http://www.logodesignlove.com/more4-rebrand-options has an article and link to a video on the three concepts for the recent More4 rebrand and a video.

Nice to see what else was considered, can't think of many occasions we've been privy to what else was on the table.

Very interesting, thanks for sharing.

Quite funny how whilst the designer is obviously happy with the brand, he obviously does not like More4's shift in programming content to lifestyle.

"Weirdly, no British channel has claimed multicolour yet"
http://www.badidea.co.uk/wp-content/uploads/2009/01/c4_original.jpg
http://www.uploadimages4free.com/upload/big/prototype_of_central_cake_ident_1985_88-11542.jpg

Those are hardly current though.

Oh no, I agree - but to say no channel has claimed them is wrong - just those channels either met their demise or rebranded to lose the multi-colour palette...

To be honest I like ManvsMachine because they're doing what Lambie-Nairn used to - before they became complacent (and Martin jumped ship).

http://upload.wikimedia.org/wikipedia/commons/d/d1/Channel_5_Old_Logo.svg

Again, that was a brand that was last used 10 years ago. Hardly current.

http://upload.wikimedia.org/wikipedia/en/thumb/3/3d/Blighty_logo.svg/500px-Blighty_logo.svg.png
http://upload.wikimedia.org/wikipedia/en/6/6e/Tiny_Pop_2011_logo.png

Tiny Pop and Blighty, really? Now we're just scraping the barrel.

At least they're existing brands.

I guess they went with clearly the best of a bad bunch - not quite sure why they're so against evolving the current logo when that strategy has served C4 well for 30 years and E4 for a decade.

As others have said E4 is probably due a refresh, and Film4 too actually as apart from a tweak in the endboards and bumpers they're still using the idents they launched with when it went FTA.