ITV.com Discussion Thread

Tyne Tees uploaded the lunchtime bulletin on Monday! all, especially national, bulletins should be put in ITV Player!

Possibly, no one has set an official programme upload template for regions to use, Anglia has split the programme in 3 using Vimeo.

But this way does seem to benefit from being uploaded quicker.

Unrelated, but since when did local weather (like above) have a different look from the national weather?

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When we started working with ITV, we knew we had to do something different. We wanted to explore realtime news and use it to show how news stories develop over time, i.e. that news is an ongoing process not a finished product.

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Some people said they had spent a couple of hours checking the site, even though we hadn't asked them to spend a particular amount of time on there.

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ITV has 300 journalists around the country many of whom were not used to producing content for the web. One of the challenges of the project was helping them to make the transition from a broadcast organisation, geared towards peaking at certain points in the day, to putting the web first.

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As part of the prototyping process, we created an email-in tool so journalists could send in pictures and text to the team in the newsroom. These would appear with a notification in the admin section of the site. It was a very simple prototype of what an app might do in future to get journalists accustomed to sending in content and make it very easy to use it immediately on the web.

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We've released a minimum viable product so that we can learn from real use in the wild

Testing and prototyping behind the scenes can only take you so far. We used it help us understand the core appeal of the proposition and what features we needed to develop first to deliver an innovative, coherent product.

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The stream works for local news too - it was the thing most users asked for early on and we even tried mixing local news into the national stream (an idea we want to develop further in future)

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Another early idea was to use a sliding bar timeline to navigate the stream, which tested very well with users but it, too, ended up being set aside as it didn't provide enough value on top of the stream to merit making it into the first release; it would have got in the way of building more important features.
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What's going to be more interesting in the weeks to come will be monitoring actual use. Will the findings we found in testing be backed up in the metrics?

Our testing told us that people found it addictive, that they would come back repeatedly during the day and that it made them more likely to watch the ITV news bulletins on TV.

We'll be watching closely to see how long people spend on the site, how much content is shared and whether audiences grow, both online, on mobile and on TV.

Morning weather takes the Daybreak graphics to provide a cohesive look for regional updates in the program.

They should adopt those graphics on the other weather reports as well - the current set has been in use since before the current ITV logo was introduced. Well overdue for replacement.

Next up, new homepage and ITV Player sites, as slick as what we've seen with News!