So are they still five or will they soon be FIVE on TV too? I hope so, the uppercase FIVE used in the Demand Five logo is a lot more authoritative than the current lowercase five.
Adding to the identity crisis, the 'My Five' logo featured in the welcome video, which uses uppercase FIVE, is different to the one actually used, which uses lowercase five.
About time really, there was some really interesting docu-soaps on Five and I missed some of the episodes and had to watch it on TV Catch Up (when it was around). I'm disappointed their using Windows, have they not heard of Flash?
Demand Five is a vast improvement on fivedownload and is superior to ITV's catch up service and on par with 4oD but it lacks content at the moment but that will change over the next few months.
I wonder whether Demand Five will eventually switch to Flash as the promo videos are Flash and not Windows media.
It officially launches next week which is why no promos have aired yet. I do wonder whether any of the US imports and sports like Cricket will eventually be free content as they are main attractions of Five aside from Neighbours and Home and Away.