Crazy. I can't think of any other news site that has Buzzfield-style content like this but doesn't have it in its own branded section. That's all it needs, there probably is a sort of place for this type of fluff but it needs to be within a distinct section, not tarnishing the main BBC News brand.
But it is branded - Newsbeat?
It isn't really though, as it will appear on the main news front page and within the main category of news (in this case 'Entertainment' mixed in with all the 'grown up' stories.