Find this question on the page London Lite linked to weird:
Does this mean you are charging for free-to-air and Freeview channels?
No. Like other popular TV subscription services, we have always provided TVPlayer subscribers with access to free-to-air and Freeview channels as part of their service in order to deliver an all in one and easy to use destination for all their TV viewing.
How can they say they aren't charging for Freeview channels when they're doing just that by forcing people to get their subscription packages in order to view ITV's multichannels through the service?
ITV2, 3, 4, Be and CITV aren't PSB's, so ITV Digital Channels Ltd can go to providers and say we want 'x amount' for you to stream our channels or go behind the paywall so that they can be monitised to keep them on the platform.
It's no different to having 2-4 HD behind the paywall on Sky and Virgin, Be has a HD exclusivity deal with Virgin. In this case it appears that considering TVPlayer's small customer base, it makes good business for ITV to monitise those viewers who may not have access to those channels on Freeview or Freesat where revenue is made from advertising by making TVPlayer customers pay.
I'm sure also if you want to watch FTA channels on Virgin, you have to pay as VM have to pay carriage fees for those channels (except the PSB's).