The issue with something like Bond is that once you move it to streaming on an SVOD platform, it’s likely you can’t go back... you can’t then put the next one in cinemas after the audience were able to experience the previous film at home for minimal cost and you likely will not be able to strike the same commercial relationships you had when it was a theatrical proposition... and it’s why Black Widow was moved and not put onto Disney Plus - do that and then you may set the expectation that Eternals and Shang Chi should go direct to streaming.
I don’t think movies of that scale are viable long terms on SVOD platforms and that’s a reason why the likes of Universal are moving things like Fast 9, Jurassic World 3 and Minions 2 - these are billion dollar grossers with windows for revenue outside of the theatrical release
Now I’m sure people will say that Netflix are spending stupid amounts of money on things like Gray Man and Red Notice but even those are questionable - they’re comping the talent at significant rates (The 3 leads of Red Notice are reportedly walking off with over $60m between them) which is NOT going on screen and unlike Bond and Marvel will have no significant downstream revenue... they’re doing it to keep up and if theatrical releases did disappear they wouldn’t be spending like that anymore.
Apple have the hard cash to pay for something like Bond, even for a year but is it worth $600 million or more? I think even they would have a ceiling for what’s reasonable! If MGM wanted to unload Bond or ease up the finances I’d be more minded to think Universal would be the likeliest partner given they have international distribution.
Last edited by Plektrum on 30 October 2020 11:32am - 2 times in total