Having never had SkyQ I didn't realise there was no dedicated iPlayer app until today.
The interesting bit for me though -
The BBC and Sky are also in early stage exploration to use PromoSmart, powered by AdSmart Sky’s targeting technology, to serve up more personalised promotional content to BBC viewers. In practice, this will mean that viewers in different households could be shown different trailers for BBC content that are more relevant to their interests during the breaks between programmes when watching BBC channels live.
Is AdSmart frame accurate then? So it feels like genuinely part of the junction and not 'badly tacked on' and buffering? Maybe it can also offer idents we'd actually like to watch too
It's been running for a good few years on Sky HD and Sky Q boxes on a number of channels. It's seamless - you literally have no idea it's happening when you are watching.
The adverts are already stored on the Sky+HD/Q boxes hard drive (so no buffering) and the broadcast stream is encoded in a manner that allows the h.264 stream to be spliced without any glitches (presumably ensuring GOPs don't get broken) There is DVB standard for triggering local advert insertion (and a way of carrying this in HD-SDI) but I don't know if Sky use that.
Sky distribute a library of commercials to all boxes for local insertion (I think they use DVB-S2 delivery - rather than IP - for the commercials, just using a spare tuner during downtime/overnight)
(The DVB standard is designed for local advert insertion at DVB-T/T2 transmitter sites or DVB-C cable head ends that are fed by satellite. It can also be used for triggering local news insertion I believe)
UKnews, London Lite and Richard gave kudos