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Brekkie34,788 posts since 4 Jan 2003 Recently warned
HTV Wales Wales Today

Ireland will be an interesting case as both O2 and Virgin Media operate in the Republic in a similar manner to the UK, or does this merger not effect the operations in the Republic?


I believe that Ireland isn't included in the deal. Presumably Virgin Media Ireland will be reorganised back to being directly owned by Liberty Global rather than being a subsidiary of Virgin Media in the UK. It will be interesting to see if the Virgin Media brand continues to be used in Ireland afterwards.

And here I was wondering if they might rebrand Virgin Media 1/2/3 as O2 1, O2 2 and O2 3.
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Pete9,107 posts since 18 Jun 2001
STV North Reporting Scotland

Ireland will be an interesting case as both O2 and Virgin Media operate in the Republic in a similar manner to the UK, or does this merger not effect the operations in the Republic?


I believe that Ireland isn't included in the deal. Presumably Virgin Media Ireland will be reorganised back to being directly owned by Liberty Global rather than being a subsidiary of Virgin Media in the UK. It will be interesting to see if the Virgin Media brand continues to be used in Ireland afterwards.

And here I was wondering if they might rebrand Virgin Media 1/2/3 as O2 1, O2 2 and O2 3.


O1, O2, and O3 surely? [/tumbletower]
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London Lite11,420 posts since 4 Jan 2003
London London
What about giffgaff?

Do Virgin still do ADSL connections? I can see them ditching that and moving their openreach business entirely over to the o2 brand, keeping Virgin for cable.

They sold the consumer ADSL customers to TalkTalk a few years a go.


Well that answers that then.

So that just leaves Virgin Mobile and giffgaff as unknowns


It may be worth keeping both brands as standalone. Giffgaff is more known for being PAYG, while Virgin Mobile while still offering PAYG has concentrated on pay monthly/SIM only contracts.

As a mobile customer, I sincerely hope that VM isn't ditched for O2.
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JAS844,786 posts since 26 Aug 2010
Yorkshire Look North (E.Yorks & Lincs)
I wonder what happens with places like The O2 if the new company drops the O2 name? The Virgin Media Arena doesn't quite have the same ring to it.
It'd be renamed. Kingston Communications changed their name, twice, resulting in Hull City's stadium being rebranded as well. The first rebrand was to KC, so the stadium became the KC Stadium, which is what everyone always called it anyway! Later, the company became KCOM, so the stadium is now the KCOM Stadium.
rdd3,534 posts since 21 Jun 2001

Ireland will be an interesting case as both O2 and Virgin Media operate in the Republic in a similar manner to the UK, or does this merger not effect the operations in the Republic?


I believe that Ireland isn't included in the deal. Presumably Virgin Media Ireland will be reorganised back to being directly owned by Liberty Global rather than being a subsidiary of Virgin Media in the UK. It will be interesting to see if the Virgin Media brand continues to be used in Ireland afterwards.

And here I was wondering if they might rebrand Virgin Media 1/2/3 as O2 1, O2 2 and O2 3.


O2 quit Ireland years ago, selling its Irish operations to 3 (hence why the O2 Dublin became the 3Arena, though it’s still the Point Depot to me!). The latest investor presentation seems to suggest VMI will now be grouped with UPC’s remaining Eastern European operations, which would seem to suggest it is now non-core to LG. Be interesting to see what happens to it given it has virtually nothing in common with those markets. I’d expect it to retain the VM brand in the short to medium term, it would be very difficult to go back to UPC (but, I suggest, the TV side will probably revert to TV3 if the carriage side does rebrand).
Jon8,591 posts since 11 Apr 2005
Central (West) Midlands Today
I think they’ll probably go for one brand and that brand being O2. There are many reasons why I think this will be the case, the first being owning the name at the moment they must be paying a lot to licence the brand, which probably made sense at one stage but they have a brand that is powerful enough in its own right now in O2. You only have to look at the messy TV3 rebrand in Ireland to show how inflexible the brand they actually licence is, I understand Ireland isn’t part of the deal but my point still stands. ‘O2 Sport’ works better than ‘Virgin Media Television Sport’ if they ever acquired any UK sports rights for example.

The other thing is being linked to the Virgin brand might be the best thing going forward with other Virgin branded businesses potentially struggling in the foreseeable future.
Last edited by Jon on 7 May 2020 9:19pm
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