PA
Sorry that this post isn't as technological as the sub forum is for, but a NOW TV refresh is coming up
LL
London Lite
Founding member
Considering Now is also a broadband brand, it's common sense to rebrand it as NOW which will better fit both the tv and broadband elements.
Personally I prefer this third incarnation of the logo to the current one.
Personally I prefer this third incarnation of the logo to the current one.
JF
Find it very interesting how Sky Creative sniffs out people sending their promos and instantly takes them down.
Sorry that this post isn't as technological as the sub forum is for, but a NOW TV refresh is coming up
https://vimeo.com/522369298
https://vimeo.com/522369298
Find it very interesting how Sky Creative sniffs out people sending their promos and instantly takes them down.
PA
Find it very interesting how Sky Creative sniffs out people sending their promos and instantly takes them down.
It's their doing... they were set to public, one of a few examples recently of them uploading trailers with varying edits. Another set was for Sky One's new show 'Dating No Filter' which had versions before and after phone screen graphics and the glass effect on 'A Sky Original' were added.
Sorry that this post isn't as technological as the sub forum is for, but a NOW TV refresh is coming up
https://vimeo.com/522369298
https://vimeo.com/522369298
Find it very interesting how Sky Creative sniffs out people sending their promos and instantly takes them down.
It's their doing... they were set to public, one of a few examples recently of them uploading trailers with varying edits. Another set was for Sky One's new show 'Dating No Filter' which had versions before and after phone screen graphics and the glass effect on 'A Sky Original' were added.
DV
An incoming rebrand might explain the current lack of branded Roku sourced hardware on sale currently, I don't buy the argument that is being raised on the NOW Community that they are no longer in the TV hardware provision business. Rebranded, relabelled or even new hardware being launched in the late Spring would seem quite a reasonable proposition.
NJ
Was there not a suggestion I heard from somewhere at maybe having their own hardware as opposed to reskinning a Roku device? They did that with the Sky boxes over the years, since the bulk of the supply came from Amstrad for those, and ultimately they ended up buying the company. I think the Sky Q boxes are still technically Amstrad made.
Neil Jones
Founding member
An incoming rebrand might explain the current lack of branded Roku sourced hardware on sale currently, I don't buy the argument that is being raised on the NOW Community that they are no longer in the TV hardware provision business. Rebranded, relabelled or even new hardware being launched in the late Spring would seem quite a reasonable proposition.
Was there not a suggestion I heard from somewhere at maybe having their own hardware as opposed to reskinning a Roku device? They did that with the Sky boxes over the years, since the bulk of the supply came from Amstrad for those, and ultimately they ended up buying the company. I think the Sky Q boxes are still technically Amstrad made.
AJ
I wouldn't hold your breath waiting.
An incoming rebrand might explain the current lack of branded Roku sourced hardware on sale currently, I don't buy the argument that is being raised on the NOW Community that they are no longer in the TV hardware provision business. Rebranded, relabelled or even new hardware being launched in the late Spring would seem quite a reasonable proposition.
I wouldn't hold your breath waiting.
LL
London Lite
Founding member
As much as I'd like Now to continue providing their own hardware (or at least reskinned Roku's), the strategy appears to get people watching through third party devices such as the Fire TV devices and YouView.
With the Firestick you have access to most third-party apps without being restricted to who Sky can do deals with.
With the Firestick you have access to most third-party apps without being restricted to who Sky can do deals with.
DV
The rebrand has started today with the iOS and iPadOS apps now featuring the new logo.
LL
London Lite
Founding member
NOW in ROI and Italy are also rebranding tomorrow.
https://www.thedrum.com/news/2021/03/15/now-tv-rebrands-now-dropping-tv-qualifier
https://www.thedrum.com/news/2021/03/15/now-tv-rebrands-now-dropping-tv-qualifier
NW
I’m not sure if it’s the case for everyone but the NOW TV app on my LG TV has updated with the new logo today.
The rebrand has started today with the iOS and iPadOS apps now featuring the new logo.
I’m not sure if it’s the case for everyone but the NOW TV app on my LG TV has updated with the new logo today.