My mum's Sky HD box has just updated with the new look. Anyone else here think this is a SkyQ lookalike menu?
They're pushing the On Demand aspect of Sky with the new update.
Elsewhere, all Sky TV bundles now include Sky Q for new customers - the Sky+HD box is no longer being sold, but it's being supported for the foreseeable future.
Ooh, that's interesting, it used to cost more to upgrade to SkyQ from Sky+HD, to the tune of an extra £12 a month as you're obliged to take Multiroom by the looks of it. Yet for new customers that doesn't apply.
And SkyHD boxes are easily available anyway on the second hand market for existing Sky+HD customers, so when they do pack up (which they rarely do anyway as they're quite reliable pieces of kit hardware wise) there's no need to jump up to SkyQ.
Probably the first step in Sky upgrading the platform to DVB S2, and I'd imagine that SD boxes will be pulled off completely by then. The SD box support is keeping Sky Box Office and to a lesser extent, Sky2, on life support.
There are no end of channels only available in SD. I very much doubt those old boxes are going anywhere for a long while and I believe they still make up a chunk of the viewer base - not a majority I'm sure - but sizeable.
Also this is classic Sky - introduce a new product and then push for faster take up of the new services, echoing what they did with Sky Digital and Sky+.
But that's how Sky works and how it has always worked - they've always done aggressive marketing of their latest and greatest. SkyQ isn't any different in that regard. The only real difference between it and Sky+ is that they own the SkyQ equipment (for the moment, that may change) whereas you owned the Sky+ hardware.