Mass Media & Technology

New BT logo

Split from BT Sport - (May 2019)

MA
Markymark Meridian (Thames Valley) South Today
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.


One of the two local phone boxes here was converted into an ATM with the payphone (the early 90s style with a coin slot) one the side of it.

The only 'modern' adaptation was the mag stripe reader added in the noughties.


The last remaining bank in a large village near me closed, taking with it the only ATM. So the zero revenue earning phone box was converted into an ATM. It didn’t take long ( three weeks) for it to be totally flatened in a ram raid. That was two years ago. It was never reinstated. A great shame, but phone boxes given their position next to roads are easy targets. I think it was/is a BT run initiative?
GE
thegeek Founding member London London
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.


One of the two local phone boxes here was converted into an ATM with the payphone (the early 90s style with a coin slot) one the side of it.

was that not New World Payphones who did the kiosk with the integrated ATM?
LL
London Lite Founding member London London
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.


One of the two local phone boxes here was converted into an ATM with the payphone (the early 90s style with a coin slot) one the side of it.

was that not New World Payphones who did the kiosk with the integrated ATM?


Not my one. This is how it looks.

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MO
Moz Wales Today
This article shows exactly what BT should have done years ago:

https://www.johnsonbanks.co.uk/thoughts/logoredo-bt

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It also points out the flaws in the current typeface.


That’s just awful!
#skillsforlife
HC
Hatton Cross Central (West) Midlands Today
Abysmal. And worse, its one ad/graphic design agency having a go at the creative work of another company in the same line of work.
Public turf wars, if you like.

The irony is what they came up with as being 'better', in their version, is actually far worse.
Readers are warned that this post contains some flash photography
DK
DanielK STV Central Reporting Scotland
Asa posted:
On its own in black it's certainly a bit...dull. But with all the purple branding on the other page I don't think it's too bad. The shimmer effect gives it something in a world of plain 2D logos.

Happy to see the back of the messy sphere anyway.

Is it normal though for companies to sit on a rebrand for over 3 years? Seems like a very long time.

My company started it's next rebrand not long after the launch of the existing brand (knowing that we were about to buy an equally large company) and that was back in 2014...we've still not rebranded!!

63 days later

GE
thegeek Founding member London London

here's the design agency's case study and an interview in dezeen about the rebrand - which you may be seeing a bit more of from tomorrow.
HA
harshy Founding member
Looks decent I like how they can flatten the logo but then add a shine effect when necessary.

9 days later

JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
And of course they've just spent the last year or so putting the new InLink kiosks to replace all the phoneboxes, all with the old logo.
I wonder if KCOM's new owners will introduce something similar?
JF
JetixFann450 STV Central Reporting Scotland
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Oh dear...
Do you even read these?
JA
JAS84 Yorkshire Look North (E.Yorks & Lincs)
ITV News used that mockup logo last night too.

71 days later

BC
Blake Connolly Founding member London London
The rest of BT has now rebranded as of last night.

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