Mass Media & Technology

New BT logo

Split from BT Sport - (May 2019)

This site closed in March 2021 and is now a read-only archive
RI
Richard
A
London Lite posted:
Warbler posted:
And of course they've just spent the last year or so putting the new InLink kiosks to replace all the phoneboxes, all with the old logo.


We still have payphones with the piper locally!


Pretty much everywhere does. Our local one says “ even though we’re not in Wales!
MO
Moz
Jamesypoo posted:
Moz posted:
BT doesn't stand for British Telecom any more - in the same way KFC doesn't stand for Kentucky Fried Chicken, and BHS didn't stand for British Home Stores.

Try telling that to KFC and the last iteration of BHS...


I didn’t think KFC ever use Kentucky Fried Chicken anymore? Not seen that BHS logo, but that was probably its dying throes. Another one is BP, which no longer stands for British Petroleum.
JA
james-2001
They've started using Kentucky Fried Chicken again to an extent in the US over the past few years. They haven't over here though.
ST
Stuart
London Lite posted:
We still have payphones with the piper locally!

There are still functioning payphones? Shocked
There is one near me with the piper logo, but when I stood inside to get out of the rain at the bus stop, it had no phone inside. Very Happy
RO
roo
the ones by me are very well-used http://roohutton.com/images/phone.jpg
LS
Lou Scannon
London Lite posted:
We still have payphones with the piper locally!


Billie or Katie?
Josh and London Lite gave kudos
AN
Andrew Founding member
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.
WH
Whataday Founding member
As has been said, InLinkUK, the next gen telephone boxes are popping up in major cities, all with current BT branding.

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WH
Whataday Founding member
This article shows exactly what BT should have done years ago:

https://www.johnsonbanks.co.uk/thoughts/logoredo-bt

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It also points out the flaws in the current typeface.
AG
AxG
I fail to see how that's an improvement, the typeface is just as awkward and just jammed in.

But hey that was over a decade ago.
BA
bilky asko
Whataday posted:
This article shows exactly what BT should have done years ago:

https://www.johnsonbanks.co.uk/thoughts/logoredo-bt

*

It also points out the flaws in the current typeface.


What nonsense. I could understand the criticism if it was referring to a typeface and not two letters in a logo. The process consisted of:
  1. Bugger about with the lettering in a way that shows the original actually looks quite good
  2. Choose a new colour that is worse than the current
  3. Try and remove anything distinctive about the lettering
  4. Decide they can't improve on it and decide to follow the fad of lower case initialisms
  5. Choose a font for "BT" that was dated in 2008 and looks awful now
  6. Try and hide their shame a bit and surround the new typeface with the globe
LL
London Lite Founding member
Andrew posted:
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.


One of the two local phone boxes here was converted into an ATM with the payphone (the early 90s style with a coin slot) one the side of it.

The only 'modern' adaptation was the mag stripe reader added in the noughties.

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