Mass Media & Technology

New BT logo

Split from BT Sport - (May 2019)

RI
Richard Granada North West Today
A
And of course they've just spent the last year or so putting the new InLink kiosks to replace all the phoneboxes, all with the old logo.


We still have payphones with the piper locally!


Pretty much everywhere does. Our local one says “ even though we’re not in Wales!
MO
Moz Wales Today
Moz posted:
BT doesn't stand for British Telecom any more - in the same way KFC doesn't stand for Kentucky Fried Chicken, and BHS didn't stand for British Home Stores.

Try telling that to KFC and the last iteration of BHS...


I didn’t think KFC ever use Kentucky Fried Chicken anymore? Not seen that BHS logo, but that was probably its dying throes. Another one is BP, which no longer stands for British Petroleum.
#skillsforlife
JA
james-2001 Central (East) East Midlands Today
They've started using Kentucky Fried Chicken again to an extent in the US over the past few years. They haven't over here though.
ST
Stuart West Country (West) Spotlight
We still have payphones with the piper locally!

There are still functioning payphones? Shocked
There is one near me with the piper logo, but when I stood inside to get out of the rain at the bus stop, it had no phone inside. Very Happy
RO
roo London London
the ones by me are very well-used *
bkman1990 and Lou Scannon gave kudos
LS
Lou Scannon West Country (East) Points West
We still have payphones with the piper locally!


Billie or Katie?
Josh and London Lite gave kudos
AN
Andrew Founding member Yorkshire Look North (Yorkshire)
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.
WH
Whataday Founding member Wales Wales Today
As has been said, InLinkUK, the next gen telephone boxes are popping up in major cities, all with current BT branding.

*
WH
Whataday Founding member Wales Wales Today
This article shows exactly what BT should have done years ago:

https://www.johnsonbanks.co.uk/thoughts/logoredo-bt

*

It also points out the flaws in the current typeface.
AG
AxG Yorkshire Look North (Yorkshire)
I fail to see how that's an improvement, the typeface is just as awkward and just jammed in.

But hey that was over a decade ago.
BA
bilky asko Tyne Tees Look North (North East)
This article shows exactly what BT should have done years ago:

https://www.johnsonbanks.co.uk/thoughts/logoredo-bt

*

It also points out the flaws in the current typeface.


What nonsense. I could understand the criticism if it was referring to a typeface and not two letters in a logo. The process consisted of:
  1. Bugger about with the lettering in a way that shows the original actually looks quite good
  2. Choose a new colour that is worse than the current
  3. Try and remove anything distinctive about the lettering
  4. Decide they can't improve on it and decide to follow the fad of lower case initialisms
  5. Choose a font for "BT" that was dated in 2008 and looks awful now
  6. Try and hide their shame a bit and surround the new typeface with the globe

Avatar Credit: © Independent Television News. Avatar Subject: Jonathan George Snow HonFRIBA
LL
London Lite Founding member London London
I'm sure most phone boxes by me don't have any branding now, plain windows with one or two sides covered in adverts, often they don't even seem to have a door on anymore.


One of the two local phone boxes here was converted into an ATM with the payphone (the early 90s style with a coin slot) one the side of it.

The only 'modern' adaptation was the mag stripe reader added in the noughties.

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