SH
So this is the logo animation.
Designed by Red&White Studio, who is also designing the new branding.
Our extensive work with @bt_uk was previewed to BT colleagues across the world yesterday. Launch later this year. Full case study to come, with more to show. Very proud to be working with the best of British #BT #redandwhitestudio #corporateidentitysystems pic.twitter.com/MTF1vT0f1z
— Red&White (@R_WStudio) May 17, 2019
So this is the logo animation.
Designed by Red&White Studio, who is also designing the new branding.
AS
Asa
Admin
On its own in black it's certainly a bit...dull. But with all the purple branding on the other page I don't think it's too bad. The shimmer effect gives it
something
in a world of plain 2D logos.
Happy to see the back of the messy sphere anyway.
Is it normal though for companies to sit on a rebrand for over 3 years? Seems like a very long time.
Happy to see the back of the messy sphere anyway.
Is it normal though for companies to sit on a rebrand for over 3 years? Seems like a very long time.
VM
I’m not saying the current logo or typeface are some perfect beacon of design, but at least they have character and personality that make it easily recognisable in the way the new logo isn’t.
The comments from designers and marketers in this article are of a similar mind: https://www.campaignlive.co.uk/article/bt-mocked-generic-brand-logo/1584953
I'm probably alone in this - but the new logo looks massively more fit-for-purpose than their current/previous, very dated colour sphere and the BT text in a no-longer-fashionable-if-it-ever-was typeface.
In particular the physical signage looks much nicer, and removing the large number of colours (like the BBC did in 1997-ish) is a very sensible move. (There are still some, but the logo works without them)
In particular the physical signage looks much nicer, and removing the large number of colours (like the BBC did in 1997-ish) is a very sensible move. (There are still some, but the logo works without them)
I’m not saying the current logo or typeface are some perfect beacon of design, but at least they have character and personality that make it easily recognisable in the way the new logo isn’t.
The comments from designers and marketers in this article are of a similar mind: https://www.campaignlive.co.uk/article/bt-mocked-generic-brand-logo/1584953
LS
Lou Scannon
The shade of purple for the new BT branding looks to me about the same as the shade of purple adopted a wee while back for the (now "BT"-less) branding of Openreach.
So much for increasingly distancing the two...
So much for increasingly distancing the two...
JF
Uh oh. Seems like it didn't take long for my mock BT Sport logo to appear on Google Images...
Anyone betting on when some news outlet will start accidentally using it?
Anyone betting on when some news outlet will start accidentally using it?
JO
I'll say sometime within the next 6 months
Uh oh. Seems like it didn't take long for my mock BT Sport logo to appear on Google Images...
Anyone betting on when some news outlet will start accidentally using it?
Anyone betting on when some news outlet will start accidentally using it?
I'll say sometime within the next 6 months
RI
But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.
New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.
But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.
New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.
VM
But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.
New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.
Down to cost, I imagine. But I agree with you. Despite them being rarely used now apart from in rural locations with no mobile service, they're a prime outlet for BT's name to be out in the wild without being advertising, so shouldn't still have in most cases the 1991 branding on them. Though perhaps they don't want modern branding associated with something seen as old fashioned.
It's interesting that they seemingly did update the vast majority of modern design phone boxes with the 1991 branding at the time, as I guess they did deem it important that they should have the latest branding.
But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.
New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.
Down to cost, I imagine. But I agree with you. Despite them being rarely used now apart from in rural locations with no mobile service, they're a prime outlet for BT's name to be out in the wild without being advertising, so shouldn't still have in most cases the 1991 branding on them. Though perhaps they don't want modern branding associated with something seen as old fashioned.
It's interesting that they seemingly did update the vast majority of modern design phone boxes with the 1991 branding at the time, as I guess they did deem it important that they should have the latest branding.
LL
We still have payphones with the piper locally!
London Lite
Founding member
And of course they've just spent the last year or so putting the new InLink kiosks to replace all the phoneboxes, all with the old logo.
We still have payphones with the piper locally!