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Sh1ruba230 posts since 13 Jan 2019
Central (West) Midlands Today



So this is the logo animation.
Designed by Red&White Studio, who is also designing the new branding.
Asa3,530 posts since 22 Mar 2001 Administrator
Meridian (South East) South East Today
On its own in black it's certainly a bit...dull. But with all the purple branding on the other page I don't think it's too bad. The shimmer effect gives it something in a world of plain 2D logos.

Happy to see the back of the messy sphere anyway.

Is it normal though for companies to sit on a rebrand for over 3 years? Seems like a very long time.
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Moz gave kudos
VMPhil9,716 posts since 31 Mar 2005
Granada North West Today
I'm probably alone in this - but the new logo looks massively more fit-for-purpose than their current/previous, very dated colour sphere and the BT text in a no-longer-fashionable-if-it-ever-was typeface.

In particular the physical signage looks much nicer, and removing the large number of colours (like the BBC did in 1997-ish) is a very sensible move. (There are still some, but the logo works without them)

I’m not saying the current logo or typeface are some perfect beacon of design, but at least they have character and personality that make it easily recognisable in the way the new logo isn’t.


The comments from designers and marketers in this article are of a similar mind: https://www.campaignlive.co.uk/article/bt-mocked-generic-brand-logo/1584953
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ittrgrey gave kudos
Lou Scannon1,134 posts since 1 Jan 2016
HTV West Points West
The shade of purple for the new BT branding looks to me about the same as the shade of purple adopted a wee while back for the (now "BT"-less) branding of Openreach.

So much for increasingly distancing the two...
I'm still a European.
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ittrgrey gave kudos
Josh935 posts since 21 Dec 2014
Uh oh. Seems like it didn't take long for my mock BT Sport logo to appear on Google Images...

Anyone betting on when some news outlet will start accidentally using it?

*

I'll say sometime within the next 6 months
My tweet was read out on BBC Four's Eurovision coverage and Rylan Clark-Neal replied to it. That's all.
Richard924 posts since 22 Apr 2012
Granada North West Today
BT doesn't stand for British Telecom any more - in the same way KFC doesn't stand for Kentucky Fried Chicken, and BHS didn't stand for British Home Stores.

Try telling that to KFC and the last iteration of BHS...


But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.

New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.
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VMPhil9,716 posts since 31 Mar 2005
Granada North West Today
BT doesn't stand for British Telecom any more - in the same way KFC doesn't stand for Kentucky Fried Chicken, and BHS didn't stand for British Home Stores.

Try telling that to KFC and the last iteration of BHS...


But strangely it’s only in the US it is called “Kentucky Fried Chicken”. Everywhere else it is KFC. Apart from Québec when it is PFK.

New BT logo is too bland IMHO. Outgoing one is too 3D however. The new logo will mean the phone boxes are even more out of date. Not that BT Payphones is a core business these days.

Down to cost, I imagine. But I agree with you. Despite them being rarely used now apart from in rural locations with no mobile service, they're a prime outlet for BT's name to be out in the wild without being advertising, so shouldn't still have in most cases the 1991 branding on them. Though perhaps they don't want modern branding associated with something seen as old fashioned.


It's interesting that they seemingly did update the vast majority of modern design phone boxes with the 1991 branding at the time, as I guess they did deem it important that they should have the latest branding.