Sure it's bland with just 'BT' in a circle, but there's still the surrounding elements left to see. Like the BBC rebrand in 1997, don't judge it by just the logo.
But Lambie-Nairn crucially said that keeping the boxes retains its "BBC-ness" otherwise the letters BBC could stand for anything. That particular BT logo (well, the letters) has been in place for nearly 30 years. Putting the letters in a bland font inside a circle just doesn't look like it stands for British Telecom.
Exactly. To be honest the Transdiffusion tweet misses the point. When the BBC rebrand happened there was controversy over spending money on ‘straightening the letters up’. What they actually did was create a logo that fixed numerous technical problems such as scaling and actually looking good on a TV screen or computer monitor, reducing it to single colour to save costs, and creating a branding framework to stop each new BBC division from creating its own completely different logo. But the crucial thing is they managed to do all this while still making it look like The BBC Logo.
So I have no problems with a logo that is simple or minimal. In fact often they make for the best logo designs. Think Apple, the Golden Arches, Shell, Nike. The problem with this is that it’s so generic it could equally stand for Bluetooth or Berk Today as much as it could stand for British Telecom.
Also, it’s going to take them ages to change all the branding on the phone boxes! /s