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Larry the Loafer5,613 posts since 2 Jul 2005
Granada North West Today
Sure it's bland with just 'BT' in a circle, but there's still the surrounding elements left to see. Like the BBC rebrand in 1997, don't judge it by just the logo.


But Lambie-Nairn crucially said that keeping the boxes retains its "BBC-ness" otherwise the letters BBC could stand for anything. That particular BT logo (well, the letters) has been in place for nearly 30 years. Putting the letters in a bland font inside a circle just doesn't look like it stands for British Telecom.
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VMPhil and chris gave kudos
_Tom_ (previously T0M) 506 posts since 25 May 2015
Granada North West Today
If I’m not mistaken hasn’t there been a rumoured rebrand for a good while now? I’m sure I remember seeing something like this get posted on here when a trademark was submitted or something of that sort... Getting Deja vu, anyway!

(Edit: I was right but it’s already been mentioned - should’ve read the thread more carefully, sorry!)
VMPhil9,983 posts since 31 Mar 2005
Granada North West Today
Sure it's bland with just 'BT' in a circle, but there's still the surrounding elements left to see. Like the BBC rebrand in 1997, don't judge it by just the logo.


But Lambie-Nairn crucially said that keeping the boxes retains its "BBC-ness" otherwise the letters BBC could stand for anything. That particular BT logo (well, the letters) has been in place for nearly 30 years. Putting the letters in a bland font inside a circle just doesn't look like it stands for British Telecom.

Exactly. To be honest the Transdiffusion tweet misses the point. When the BBC rebrand happened there was controversy over spending money on ‘straightening the letters up’. What they actually did was create a logo that fixed numerous technical problems such as scaling and actually looking good on a TV screen or computer monitor, reducing it to single colour to save costs, and creating a branding framework to stop each new BBC division from creating its own completely different logo. But the crucial thing is they managed to do all this while still making it look like The BBC Logo.


So I have no problems with a logo that is simple or minimal. In fact often they make for the best logo designs. Think Apple, the Golden Arches, Shell, Nike. The problem with this is that it’s so generic it could equally stand for Bluetooth or Berk Today as much as it could stand for British Telecom.

Also, it’s going to take them ages to change all the branding on the phone boxes! /s
Parker78 posts since 16 May 2019
I'd love to know how much they paid for this & read the guff trotted out by the creators to justify it. I can just hear the presentation
now... ' the circle represents us all coming together, one family of media outlets, encompassing.... blaa blaa blaa, the letters represent....er BT Rolling Eyes
..."at the first sign of danger my pussy's hairs stand on end" Betty Slocombe 27/05/1975
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Lou Scannon, Brekkie and 2 others
  • ittrgrey
  • DeMarkay
gave kudos
Moz5,498 posts since 4 Jan 2003
Wales Today
But the crucial thing is they managed to do all this while still making it look like The BBC Logo.


Well in that it's still the letters B, B and C in boxes - but apart from that it's quite different from the last one. The new BT logo looks like the BT logo!

The problem with this is that it’s so generic it could equally stand for Bluetooth or Berk Today as much as it could stand for British Telecom.


BT doesn't stand for British Telecom any more - in the same way KFC doesn't stand for Kentucky Fried Chicken, and BHS didn't stand for British Home Stores.

Also, it’s going to take them ages to change all the branding on the phone boxes! /s


What's a phone box? Get with the times!
#skillsforlife