Mass Media & Technology

New BT logo

Split from BT Sport - (May 2019)

GE
thegeek Founding member London London
Here's some letters in a circle, so I guess some letters in a circle with some more letters next to it would do for a logo, right?



AG
AxG Yorkshire Look North (Yorkshire)
There's been talk about this new logo over on Metropol since 2016. But until now, nothing's come of it.
JF
JetixFann450 STV Central Reporting Scotland
Watch this, the logo will end up being:
*

A lot of people are quite negative about the new logo on Twitter, even Transdiffusion.




And I tried fixing it re-using the current BT font. It's still bland though.

*

UPDATE: Well I was wrong. Here's what the new BT Sport logo MAY look like.
*

Yikes.
Do you even read these?
VM
VMPhil Granada North West Today
Another example of a company replacing a not necessarily perfect but unique logo with something incredibly bland and forgettable.
BC
Blake Connolly Founding member London London
Watch this, the logo will end up being:
*


Nope! Unless things have changed massively, anyway. (Fun fact: the current on-air branding was originally designed with the new logo in mind)
Revolution and DeMarkay gave kudos
GE
thegeek Founding member London London
I wonder how long before this mock appears elsewhere...
JasonB, JetixFann450 and Lou Scannon gave kudos
RD
rdd Founding member
AxG posted:
There's been talk about this new logo over on Metropol since 2016. But until now, nothing's come of it.


I wonder why they sat on it for three years? That’s longer than some Sky corporate logos lasted!
JF
JetixFann450 STV Central Reporting Scotland
I wonder how long before this mock appears elsewhere...

Trust me, won't be long.
Do you even read these?
BR
Brekkie Wales Wales Today
But what's the message?
Stay Local. Stay Safe. Stay Alive.
DB
dbl London London
This is like the GAP logo fiasco again.
Last edited by dbl on 16 May 2019 8:22pm
TC
TCOTV
Even PowerPoint is embarrassed by that logo. What on earth were they thinking? oh that's right they weren't.
Lou Scannon, Chyron and ittrgrey gave kudos
AG
AxG Yorkshire Look North (Yorkshire)
Sure it's bland with just 'BT' in a circle, but there's still the surrounding elements left to see. Like the BBC rebrand in 1997, don't judge it by just the logo.
Lou Scannon, Revolution and _Tom_ gave kudos

Newer posts