New BT logo

Here's some letters in a circle, so I guess some letters in a circle with some more letters next to it would do for a logo, right?

Such a fun day today, being able to get a space in the audience with our CEO at BT Sport studios in Olympic Park! Lots of great announcements including the unveiling of our new logo and being able to help with the brand reveal. Shout out to @matt9dawson who was a great host! pic.twitter.com/Nk1RiszOy3

— EMMA🐈‍⬛STOTHARD (@emstoth) May 16, 2019

There's been talk about this new logo over on Metropol since 2016. But until now, nothing's come of it.

Watch this, the logo will end up being:


A lot of people are quite negative about the new logo on Twitter, even Transdiffusion.

British Telecom is rebranding. They actually paid money for this. pic.twitter.com/cP1c3F9ytp

— transdiffusion.org (@transdiffusion) May 16, 2019

And I tried fixing it re-using the current BT font. It's still bland though.



UPDATE: Well I was wrong. Here's what the new BT Sport logo MAY look like.


Yikes.

Another example of a company replacing a not necessarily perfect but unique logo with something incredibly bland and forgettable.

Nope! Unless things have changed massively, anyway. (Fun fact: the current on-air branding was originally designed with the new logo in mind)

I wonder how long before this mock appears elsewhere...

I wonder why they sat on it for three years? That’s longer than some Sky corporate logos lasted!

Trust me, won't be long.

But what's the message?

This is like the GAP logo fiasco again.

Even PowerPoint is embarrassed by that logo. What on earth were they thinking? oh that's right they weren't.

Sure it's bland with just 'BT' in a circle, but there's still the surrounding elements left to see. Like the BBC rebrand in 1997, don't judge it by just the logo.