Mass Media & Technology

Netflix

Agrees to lower bitrates in Europe and UK due to Covid 19

DV
DVB Cornwall West Country (West) Spotlight




Netflix has agreed to slow down the speed at which it delivers shows to subscribers to reduce its traffic across Europe by 25%, which may affect picture quality for some viewers, in a deal with the EU to ensure broadband networks perform adequately as millions of people confined to their homes go online.

Netflix chief executive Reed Hastings agreed to slow the bit rate at which it delivers programming, which determines the size and quality of video and audio files, across Europe and the UK for 30 days. Netflix has 51 million users across Europe including 11 million in the UK.
GE
thegeek Founding member London London
I was kind of expecting that contention at the local cabinet or exchange level would cause people to get lower bitrates or lower res versions - makes sense that they should do it from the server side.

(How long before people start asking for discounts because they can't get 4K?)
DV
DVB Cornwall West Country (West) Spotlight
I'm quite expecting Disney Plus to suspend the start of service following this announcement, the last thing the internet networks will need next week is loads of people 4K Streaming Star Wars and Frozen from Tuesday. It'd be totally reasonable in the circumstances.

I agree about the 4K issue. That'll be intriguing to deal with.
JA
Jake Central (East) East Midlands Today
They'd be mad to delay, they literally have a captive audience.
London Lite and bilky asko gave kudos
NJ
Neil Jones Founding member Central (West) Midlands Today
I was kind of expecting that contention at the local cabinet or exchange level would cause people to get lower bitrates or lower res versions - makes sense that they should do it from the server side.

(How long before people start asking for discounts because they can't get 4K?)


https://help.netflix.com/legal/termsofuse posted:
The quality of the display of the Netflix content may vary from device to device, and may be affected by a variety of factors, such as your location, the bandwidth available through and/or speed of your Internet connection ... Default playback settings on cellular networks exclude HD, Ultra HD and HDR content
DV
DVB Cornwall West Country (West) Spotlight
That's all well and good, but they've agreed to reduced the data rates ENTERING the network, which is a totally different kettle of fish.
DO
dosxuk Yorkshire Look North (Yorkshire)
From what I'm hearing one of the problems is more to do with the prioritisation of VOD content over core networks than the amount of data itself. It's only becoming a problem because the amount of other high priority content, like VoIP, teleconferencing and remote desktop applications have shot up. The ways forward are either drop the bandwidth, or reduce the prioritisation (which would then result in more buffering and connection drops). Looks like Netflix have offered (surprisingly quickly is what I've heard!) to reduce the bandwidth rather than face complaints about more buffering.
DA
davidhorman Channel Channel Islands
Not directly telly related, but here in Jersey the two biggest fibre service providers have just announced they'll upgrade everyone to 1Gb/s for the duration, ostensibly to help those working from home (if you're as old as I am, you'll remember being lucky to get 1/100th of that on the wired network in the office). Of course they've also mentioned that you're welcome to stick with 1Gb/s by paying extra once the free trial, I mean current crisis, is over Wink

I'm not sure if Netflix/iPlayer etc have any server presence in the island. Our internet links to the "mainland" aren't all that great to the best of my knowledge.
DV
DVB Cornwall West Country (West) Spotlight
Amazon Prime also reducing speeds.
MI
TheMike Central (East) East Midlands Today
And now also YouTube.
JO
Jonwo (previously Jonwo87)
I assume that HD and 4K content can still be viewed but not at certain times of the day.
JO
Joe
Surely they’re dropping the bitrate, not the picture size?

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