Mass Media & Technology

ITV Hub: Trapped in an infinite loop of ads !

MA
Markymark Meridian (Thames Valley) South Today
If you watch ITV Hub through Sky there are no ads. I think you get any programme sponsorship at the start, but you can fast-forward through that.


Have had Sky Q since the weekend. Just a 30 second ad at the front (no big deal) and then the whole programme uninterrupted (apart from the break bumpers back-back), and in HD(ish) quality. It's going to be my default method of watching all non live ITV programming from now on !
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NG
noggin Founding member
If you watch ITV Hub through Sky there are no ads. I think you get any programme sponsorship at the start, but you can fast-forward through that.


Have had Sky Q since the weekend. Just a 30 second ad at the front (no big deal) and then the whole programme uninterrupted (apart from the break bumpers back-back), and in HD(ish) quality. It's going to be my default method of watching all non live ITV programming from now on !


Yes - Sky's version of ITV Hub via their progressive download system also lets you spool through the ads (unlike the streaming version)

Sky's download system is based on 8Mbs h.264 1080i25 for HD shows (and will carry AC3 5.1 for Sky shows - though other broadcasters may only deliver 5.1 shows with 2.0 audio to Sky for Sky to distribute via their CDN). The Sky SD format is also h.264 and often outperforms linear DVB-S/T IMO...

Another bonus is that Sky Q UHD subscribers will often be able to watch Sky shows linearly broadcast in HD, in UHD if they download them. (A large chunk of US shows on Sky channels are available in UHD via this route). Now Sky also provide some in HLG HDR - it's a great platform.

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