No problem with in programme ads on a commercil channel's VOD service or the odd short pre-run trailer, but On Demand infers that you want the programme there and then. Stuff the in programme breaks with an additional ad if they must, and perhaps if scrolled to a mid-point run a couple of ads then, I think we'd all agree to that.
For ITV(1) content I always use the STV player accessed via a deliberatley chosen valid Scottish Postcode submitted in the sign-up process. A quick short Bank of Scotland ad and you're in. Better quality too.
ITV Hub user experience is just awful. So buggy.
I don’t understand why the ads aren’t YouTube length. 4 mins worth of ads is just bonkers
ITV aren’t in the position where pretty much all their content comes into them for free, at least initially. They also don’t have anywhere near the level of traffic of YouTube to be able to afford making the ads YouTube length.
I haven't had the ad loop. What happens on mine, is that I'll watch a show til the last ad break, ad break will run fine, then when the show starts again, I'll see a split second of it, then get the three loading dots forever.
Then when I restart the app, I'll try and watch it again, and there's no resume option.
And the less said about their subtitle setup, the better...