Mass Media & Technology

Geo Targeted ads

(August 2019)

This site closed in March 2021 and is now a read-only archive
Inspector Sands
What always surprises me is when I download a podcast and it has a locally targetted advert in it.

It's a single mp3 file so how does that work, is the server creating it on the fly as I download it?
Steve in Pudsey
Basically yes. It's not particularly difficult to point the the RSS feed to a PHP script which geolocates the client and either returns one of several pre-compiled variants or takes the individual segments of the podcast and concatenates them with the appropriate version of the ad.
Inspector Sands and Ste gave kudos

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