I've been watching some box sets on All4 in recent weeks. Of course the ads can't be skipped (I'm tempted to stump up the 3.99/m to banish them though)
There's normally the same 5 or 6 ads over and over again, including one for Boots. I thought it was odd that the end cap had a map and postcode, at first I thought it was just random, then I clocked it was the real location of a Boots store in Oldham. Didn't think any more of it, until last night, a new ad (woo!), for PC World, and an end cap showing their store in, yep, Oldham!
So, I clock what's happening, but Oldham is 200 miles away, but that's obviously where my IP address (which is static BTW), shows up as being near.
It's all very smart, and obviously far from fool proof, but how many punters do actually get a accurate target I wonder?
What happens if you do a reverse IP look-up on your IP address?
It says 'London', which is 50 miles away. For clarity I'm with Plusnet, the London IP address is appartantly quite usual because they use Telehouse in Canary Wharf ?
I've had the IP address for 7 years, We've moved house recently, but only 1.2 miles up the road, and remained on the same BT exchange
Are you sure you didn't give a post code when you registered with All4? (And how can you stand to watch their rubbish only-just-SD pictures? The ads are sub-SD)
I can't remember what exact details I gave when registering, and I don't even remember registering on the telly I'm using, I did register I think on my lap-top from <cough> abroad via a VPN last year. If I did give a postcode, it would have been our own, and genuine (RG22 ***)
Oh yes the pictures are crap, but content is always king
(except for the end cap maps which are pin sharp (I did think that was odd, but of course now the penny's dropped......)